Content Manager
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I have over 5 years of experience in content management, UX design and digitial marketing across a wide range of sectors including tech, finance, law and environmental planning.
In my current role as Content Manager at Buyapowa, I oversee the management of digital content across the entire product lifecycle, from onboarding to contract renewal, for a variety of SaaS clients. I work closely with cross-functional teams to ensure rapid product launches and high-quality user experiences. My experience in advising clients and stakeholders on content best practices, as well as optimising content to meet KPIs and improve retention rates, has given me a solid foundation in managing client expectations and creating strong business relationships.
Previously, as Marketing & Communications Coordinator at LUC, I worked directly with clients to deliver multi-channel campaigns and analyse performance metrics using tools like Google Analytics. This involved overseeing email marketing, A/B testing, and SEO implementation.
As an experienced Content Manager with a strong foundation in UX design, I excel at creating compelling, user-focused content that drives engagement and achieves measurable results. At my current role, I manage all stages of the user experience lifecycle, from onboarding to contract renewal, for SaaS-based refer-a-friend programs. My role includes writing and editing copy that aligns with client brand guidelines, optimizing UX to boost retention and performance, and advising stakeholders on best practices through workshops.
Collaboration is at the heart of my work, coordinating across teams to ensure high-quality user journeys and rapid product launches.
Previously, as a Marketing & Communications Coordinator at LUC, I crafted impactful content across channels, including articles, newsletters, and social media, while implementing WCAG-compliant design and analyzing performance metrics. I also developed effective email campaigns and managed SEO strategies to improve visibility. My earlier roles at Panoramic Growth Equity and Nellany & Co. honed my digital marketing and graphic design skills, where I managed websites, created financial and legal content, and optimized search rankings.
With expertise in crafting tailored content strategies and enhancing user experiences, I bring a blend of creative storytelling and data-driven decision-making to every project, ensuring success across digital platforms.
University of Glasgow, College of Arts and Humanities | June 2018
MA (Hons) Digital Media & Information Studies / Film & Television Studies, 1st Class Honours
Google UX Design Professional Certificate, issued by Coursera
