Alex Everett

I am a freelance social media manager and content creator. Working daily to create trending and relevant content and developing content and social media strategies that work. Specialising in finding the current trends and adapting them to relevant markets. Currently have 5 years worth of freelance experience working in fashion, legal, medical, sports, agriculture, education and food.

• Managed multi-platform social media operations (Instagram, TikTok), excelling in follower growth and engagement.
• Fostered influencer collaborations aligned with brand identity.
• Produced dynamic content—graphics, videos, copy—across fashion and beauty sectors.
• Agile in curating trend-based content responsive to events and influencer activity.
• Built and managed engaged online communities to define brand identities.
• Collaborated on technical content, ensuring a cohesive brand tone across platforms.
• Directed product photography aligned with campaign goals.
• Utilised analytics to set KPIs and optimise performance.
• Executed email marketing integrated with social media strategy.
• Devised cross-industry social media strategies, including fashion and tech sectors.
• Public speaker at academic venues, promoting creative industries.
• Managed teams for 7+ accounts, highlighting effective leadership skills.

Graduated Lancaster University in 2019 with a second class honours.