Alex Zdunicz

Dynamic and results-driven marketing manager with 3 years of hands-on experience developing and executing comprehensive marketing strategies. Proven track record of driving brand awareness, generating leads, and enhancing customer engagement through innovative marketing campaigns. Adept at leveraging data-driven insights to inform decision-making and optimize marketing performance.

Strong background in digital marketing, content creation, and project management. Committed to delivering measurable results and contributing to the overall growth and success of the organization.

Programmatic Manager at Publicis Groupe (2024-05 – Present)

Supervised three Account Executives across campaigns mainly for Visa, Samsung, Monzo, Ancestry, and Intersnack, focusing on strategy, planning, activation, optimization, pixel implementation, and audience segmentation across multiple publishers. Conducted detailed QA of campaign setups, identifying and resolving errors such as incorrect budgets, dates, and ad tech fees. Hands-on DSP experience with DV360, TTD, Xandr, and Amazon; skilled in implementing and overseeing best practices across platforms.

Led initiatives on campaign benchmarking, Cookieless strategies, Attention & Measurement, Diversity & Inclusion, and Gaming. Delivered performance reports to local Brand Managers, analyzing results against benchmarks and providing actionable insights for campaigns spanning multiple industries. Resolved issues like creative rejections, landing page errors, and pacing challenges; ensured timely escalation and solution-focused communication with cross-functional teams.

Experienced in campaign finance reconciliation, ensuring accurate budgeting and reporting across high-profile accounts.

Senior Digital Marketing Executive at Group M (2023-04 – 2024-02)

Managed the Universal Pictures account activation, optimization, pixel implementation, and audience segmentation across various platforms such as Facebook, Instagram, TikTok, Snapchat, Pinterest, Google Ads, DV360, and Amazon DSP. Created and tested various ad formats, including image, video, carousel, slideshow ads, and influencer campaigns to identify the most engaging and high-performing creatives and formats. Oversaw marketing budgets ranging from $80k to a million, optimizing spend across various channels to maximize ROI.

Generated regular reports and insights on social media and display campaign performance, providing actionable recommendations for future optimization and strategy refinement. Kept abreast of the latest trends, technologies, and best practices in digital marketing. Analyzed campaign KPIs to derive actionable insights and identify opportunities for optimization and growth.

Experimented with new tools and techniques to stay competitive and innovative in the digital marketing space. Supervised a team of 2-3 marketing professionals. Coordinated with external vendors and partners as needed to execute marketing campaigns.

Led impactful client meetings, fostering robust relationships; developing and aligning strategies that resulted in high client satisfaction rates and confidence to scale accounts.

Digital Marketing Executive at Brainlabs (2022-01 – 2023-04)

Managed the planning, setup, and optimization of paid social campaigns to drive brand awareness, engagement, lead generation, and conversions across 4+ client accounts in multiple industries (Accessorize, Formula 1, Financial Times, Superscript). Created and executed comprehensive digital marketing plans that align with business goals and objectives. Coordinated with client sales teams to align marketing efforts with sales objectives, improving lead conversion rates by 15%.

Identified testing opportunities and customized innovative strategies aligned with individual client goals, resulting in strong CPA improvements across Facebook, Instagram, TikTok, LinkedIn, and Twitter. Provided strategic recommendations and insights based on A/B testing and data analysis to inform future campaign planning and budget allocation decisions, driving continuous performance improvement. Advanced knowledge in conversion tracking through the combined use of Google Analytics, Google Ads, DV360, Google Tag Manager, and social media platforms.

Conducted regular account audits to identify opportunities for growth and optimization within existing campaigns.

Marketing Intern at AND Technology Research (2021-07 – 2022-01)

Supported the management of social media profiles by scheduling posts, monitoring engagement, and responding to comments and messages. Performed various administrative tasks to support the marketing team, such as organizing marketing materials, maintaining databases, and managing mailing lists. Conducted market research to identify trends, competitors, and potential opportunities.

Compiled and presented findings to the marketing team. Assisted in the planning, execution, and analysis of marketing campaigns. Helped with the coordination of promotional activities and events. Monitored and analyzed marketing metrics using tools like Google Analytics and Hubspot.

Prepared reports to evaluate the effectiveness of marketing campaigns. Oversaw the creation, curation, execution, and management of high-quality, engaging content for websites, display advertising blogs, social media platforms, and other digital mediums. Used data-driven insights to refine strategies, optimize campaigns, and improve overall marketing performance.

Coordinated social media posts and monitored engagement metrics, contributing to a 15% increase in followers and interactions. Analyzed campaign performance providing actionable insights to improve future marketing efforts.

Web Tester at Circle K Business Centre (2020-03 – 2021-07)

Gathered company's policies and requirements on e-commerce, prepared analysis, conducted a feasibility study, and provided technical solutions to requests. Performed anomaly resolution and cataloging of errors concerning new services; resulting in a better-performing product for the end-user and helped make the error-correcting process more efficient. Collaborated with front/back-end developers to verify and resolve bugs found during various stages of testing.

Generated ad-hoc testing, patches, smoke testing, data-driven testing, and cross-browser testing. Overviewed setting up the test environment, defining detailed test data requirements, converting them into test cases, and collecting test metrics for analyzing the testing effort. Prepared meeting documents and agendas for the project manager.

Created test plans and detailed test cases for web tests to be performed. Contributed ideas towards future website developments.

Admin Assistant at Colliers International Poland (2017-08 – 2018-08)

Planned and organized office events, enhancing team engagement and morale. Ensured smooth daily operations by monitoring and replenishing office supplies, and maintaining a well-stocked workplace. Coordinated and scheduled meetings for senior staff with contractors and other stakeholders, optimizing time management and communication.

Drafted professional memos, letters, and marketing copy to support business objectives and growth. Teamed with leaders across all departments to meet deadlines and establish a culture of cross-functional collaboration. Reported on daily office activities to help managers stay on top of dynamic conditions and make proactive decisions.

Entered details of signed contracts and invoices into internal software, maintaining up-to-date and precise records. Efficiently archived documents and invoices, ensuring accurate record-keeping and easy retrieval.

MA in Theatre and Performance Studies – King's College London (2018-09 – 2020-01)