Norman Hayes

Dynamic and results-driven Content Marketing Manager with extensive experience in creating engaging marketing content, managing strategic partnerships and leading successful campaigns across the education and B2B sectors. Proficient in crafting compelling narratives, executing multi-channel content strategies and driving brand growth through innovative content. Adept at aligning content marketing efforts with business objectives to enhance customer engagement and generate measurable results.

Manager Marketing – Content - RENAISSANCE LEARNING UK LTD - Vantage London, Great West Road, Brentford, TW8 9AG

(2025-02 - 2026-05)

• Led the content development and management strategy for all channels, including blogs, case studies, podcasts, research/reports and videos, across the UK and International markets.
• Developed content style guides on tone of voice, etc., and shared best practices for content creation and skills development for relevant colleagues.
• Worked with colleagues to monitor, measure and analyse the effectiveness of content across customer segments and channels; using these insights to refine and maintain the relevancy of content.
• Developed the social media strategy and associated processes in collaboration with key stakeholders and third parties, such as agencies and copywriters.
• Oversaw the deployment of paid social activity across multiple campaigns for the UK and International markets, analysing the performance and making recommendations.
• Led the global Content Marketing team, including direct line management of the Content Marketing Specialist.

Partnerships and Content Manager - RENAISSANCE LEARNING UK LTD - Vantage London, Great West Road, Brentford, TW8 9AG

(2022-07 - 2025-02)

• Developed and executed content marketing strategies to attract, engage, and convert target audiences.
• Produced a variety of content, including blogs, videos, infographics, and case studies, for web and email campaigns.
• Managed our UK social media channels; briefing agencies, approving content, and tracking engagement.
• Managed the planning and delivery of the GL Assessment podcast, collaborating with stakeholders for scripting and promotion.
• Supported global teams in enhancing their school partnership programmes.

Partnerships Manager - RENAISSANCE LEARNING UK LTD - Vantage London, Great West Road, Brentford, TW8 9AG

(2019-01 - 2022-07)

• Led the recruitment and management of school partnerships, delivering market insights and customer-focused content.
• Collaborated with internal teams to ensure content alignment with customer needs and business goals.
• Delivered regular presentations to stakeholders, highlighting actionable insights from the partner network.

Senior Training Executive - RENAISSANCE LEARNING UK LTD - Vantage London, Great West Road, Brentford, TW8 9AG

(2017-06 - 2019-01)

• Designed and executed marketing campaigns to promote training workshops, driving customer engagement.
• Enhanced website content to ensure relevance and accessibility for customers.
• Mentored and trained new team members to achieve departmental goals.

Key Accounts & Training Support Executive - RENAISSANCE LEARNING UK LTD - Vantage London, Great West Road, Brentford, TW8 9AG

(2015-09 - 2017-06)

• Coordinated national training workshops, ensuring efficient scheduling and delivery.
• Supported marketing efforts by identifying training needs and creating relevant promotional content.

PDS Co-ordinator - RENAISSANCE LEARNING UK LTD - Vantage London, Great West Road, Brentford, TW8 9AG

(2013-03 - 2015-09)

• Oversaw the coordination of leadership development training for schools across multiple regions.
• Acted as the main point of contact for participants, ensuring smooth programme delivery.

Response Unit Office Manager - FWJ LIMITED - Unit 6 Shepperton Business Park, Govett Avenue, Shepperton, TW17 8BA

(2009-10 - 2013-03)

Administrator/Scheduler - 3C ASSET MANAGEMENT LTD - Unit 2 Brook Industrial Estate, Hayes, UB4 0JZ

(2008-01 - 2009-10)

Previous roles in retail and sales - HMV, BRITISH SKY BROADCASTING, SIT-UP CHANNELS

Previous roles in retail and sales, including HMV, BRITISH SKY BROADCASTING, and SIT-UP CHANNELS, provided foundational experience in customer service and communication.

A-level - Media Studies - Gumley House Sixth Form (2003-08)

GCSEs - Gunnersbury Catholic School (2001-08)