Alice Wiggins

I’m a dynamic and results-driven Marketing Manager with a strong background in B2B environments, spanning professional services and membership organisations. I specialise in crafting lead-generation and go-to-market strategies through integrated multi-channel campaigns that drive engagement, retention, and measurable ROI.

My approach combines creative storytelling with data-led insight to deliver user-centric communications that resonate with target audiences. I’m passionate about building campaigns that not only perform but also reflect brand purpose and customer needs.

Known for mentoring colleagues and fostering cross-functional collaboration, I thrive in environments that champion innovation, strategic thinking, and continuous improvement. I hold a Chartered Institute of Marketing (CIM) Professional Certificate and have completed the AI for Marketing course at HubSpot Academy.

I have over nine years of marketing experience in the B2B sector, specialising in professional services and membership marketing.

I am experienced in delivering impactful, multi-channel campaigns that boost engagement, generate leads, and maximise ROI. Skilled in stakeholder engagement, digital strategy, and content-driven marketing.

Currently, I am freelancing while searching for my next permanent role. I have supported website UX mapping, as well as writing blogs and social media posts for a start-up marketing agency.

BA (Hons) in Retail Marketing with a Placement Year:

University of Brighton | Result: 2.1

A-Levels (Hitchin Girls’ School): Psychology (B), Media (B), English Literature (C)

• Chartered Institute of Marketing (C.I.M): Digital Marketing Channels 
• Hubspot A.I for Marketing course and Marketing Automation and Artificial Intelligence.
• Generative AI in the Classroom with Adobe Express
• B2B Marketing from Propolis Data Marketing Essentials.
• Google Skillshop: Managing GA data and learn to read reports and Getting Started with Google Analytics.