Jamie Hou

B2B marketing leader with 10+ years’ experience in SaaS, cloud, and enterprise technology, specialising in demand generation, ABM, multi-channel campaigns, and performance marketing. Built the marketing function from scratch at Zerve AI, gaining US market exposure, and led enterprise demand generation across EMEA at Experian and Navisite (part of Deloitte). Skilled in HubSpot, Salesforce, GA4, SEMrush, 6sense, and LinkedIn Sales Navigator, driving measurable pipeline, aligning with sales, and scaling campaigns that engage senior decision makers. Combines startup agility with enterprise marketing expertise to deliver growth in fast-paced environments.

RELEVANT MARKETING EXPERIENCE

Head of Marketing (Contract)

• Joined as the first marketer, establishing the marketing strategy and digital channels from the ground up, including GA4, HubSpot integration, social channels, triggered email streams, and automated enquiry workflows.
• Defined B2B/B2C GTM strategies across EMEA, UK&I, and North America, designing demand generation campaigns to drive free trials, including segmentation, programmatic display, paid search, and nurture streams; improved landing page conversions by 50% in three months through A/B testing.
• Configured and managed HubSpot–6sense integration, enabling intent-driven targeting and ROI dashboards for real-time optimisation. 
• Built and launched ABM campaigns targeting enterprise accounts via LinkedIn Ads, Google Ads, and review platforms (Capterra, G2), generating a steady pipeline of qualified leads.
• Partnered with product and sales teams to align outreach with pipeline goals, increasing early-stage account engagement.
• Leveraged AWS Startup Program to strengthen credibility and partner engagement.

Experian, UK | Mar 2021 – Aug 2024

• Defined and led the marketing growth strategy for integrated data quality solutions used across ERP, CRM and Retail Point of Service systems in the UK&I mid-market, repositioning offerings to address transformation challenges in regulated and data-intensive industries.
• Established and led a new UK&I marketing team (3 reports), driving 72% pipeline growth and delivering 94% YoY ROI on marketing-sourced pipeline.
• Directed multi-channel demand generation (events, email nurture, content syndication, paid media, ABM), optimizing spend efficiency and proving measurable ROI.
• Partnered with sales and alliances, leveraging Salesforce, Eloqua, TechTarget, SalesLoft and LinkedIn Sales Navigator to execute account-based plays and pipeline acceleration.
• Designed joint GTM programmes with AWS, Microsoft, Oracle, Salesforce, and Snowflake.
• Enhanced customer lifecycle marketing with tailored content and nurture journeys, boosting engagement, conversion, and retention.
• Produced executive-level reporting, aligning marketing investment with revenue priorities.
• Collaborated with global product marketing and central ops/design teams to launch new propositions, optimize campaigns, and refine website UX.
• Managed annual marketing budget, reporting performance against MQL, Sales Opportunities, and revenue targets to senior leadership.

Navisite (part of Deloitte), UK & US | Sep 2019 – Jan 2021

• Defined and executed global GTM strategies for Navisite, an IT consultancy specialising in ERP and cloud migrations.
•  Led demand generation and ABM campaigns positioning Navisite as a trusted consultancy partner for Oracle JDE, EBS, and PeopleSoft migrations to the Cloud, achieving 150% of MQL KPIs.
• Defined value propositions and positioning to strengthen differentiation and influence enterprise buying decisions.
• Developed sales and marketing enablement assets, including playbooks, case studies, and solution briefs, to support enterprise sales teams and accelerate sales deal velocity.
• Strengthened market positioning through flagship events and partner-led initiatives with AWS, Oracle, and SAP, establishing credibility in enterprise cloud transformation.
• Directed demand gen ABM-driven programmes targeting strategic enterprise accounts, advising BDR and sales leadership on market engagement approaches.

IFS Assyst (previously Axios Systems), UK | Jul 2018 – Sep 2019

• Shaped global demand gen strategy for HR, IT, and Enterprise Service Management.
• Executed integrated multi-region campaigns (UK&I, DACH, Nordics, Benelux, APAC, Middle East, North America).
• Guided regional teams on campaign localisation, positioning, and sales enablement to accelerate global adoption.
• Delivered 110% YoY MQL growth via acquisition, retention, and awareness campaigns across digital, SEO/PPC, email, and webinars.
• Supported multilingual website builds (EN, DE, NL, FR) and automation workflows, enhancing pipeline generation.
• Partnered with product managers on new product launches and crafted thought leadership content with industry experts.

Cooper Software, UK | Dec 2014 – Feb 2018

• Executed IT consultancy, ERP & BI campaigns (NetSuite, IFS, Qlik), and created campaign assets and sales tools to support buyer engagement.
• Managed campaign operations, vendor performance, and reporting across integrated campaigns.

EDUCATION & PROFESSIONAL QUALIFICATIONS

• MBA, University of Edinburgh Business School, awarded July 2025
• MSc International Marketing, University of Birmingham, 2010
• Chartered Marketer (CMktr, MCIM), Chartered Institute of Marketing
• Certifications: AI for Executives in Financial Services (University of Edinburgh), Google Project Management, Oracle Cloud Sales Specialist, AWS Cloud Practitioner, Microsoft Cloud Computing, HubSpot Email and Inbound certified.