Alizée Taimiot

Culturally-driven strategist with a proven track record in design agencies, I combine creative thinking, attention to detail, and analytical rigour to help brands build stronger connections with their audiences while achieving their business goals.

BRAND & CREATIVE STRATEGIST at FREELANCE (2025-01 – Present)

• Provide strategic support to agencies on design and creative projects. Clients include Decathlon, Marseille Airport, Guinness, and Vodafone.

BRAND STRATEGIST at YOURSTUDIO (2023-01 – 2025-03)

• Developed brand strategies and creative concepts across experience and marketing for clients such as Netflix, Nike, L'Oréal
• Led end-to-end consumer research projects: from participant recruitment and interviews to delivering actionable insight reports
• Created trend reports to support new business in sportswear, mobility, retail, and brand storytelling

BRAND STRATEGIST at PENTAGRAM (2021-11 – 2022-12)

• Conducted desk research on culture, consumers, and competitors, alongside stakeholder interviews to identify key opportunities
• Developed brand positioning and platforms for clients across sportswear, B2B, cosmetics, and banking sectors

CONTENT STRATEGIST at URBAN (2020-01 – 2021-10)

wellness startup

• Increased audience retention by 50% through the implementation of monthly multi-channel content strategy
• Crafted compelling and engaging copy to drive bookings

BRAND STRATEGIST at DRAGON ROUGE (2017-06 – 2019-12)

• Developed brand and design strategies for FMCG clients
• Conducted various desk research (trends, competition, culture, audience) to inform strategic recommendations
• Prepared and co-hosted innovation workshops

Master in Cultural Intelligence & Innovation – PARIS CITÉ UNIVERSITY

Master in Brand Strategy – INSEEC BUSINESS SCHOOL