UX/UI Manager. Refeyn. May 2023 - Present
Refeyn develops mass photometry instruments for advance research in the life Sciences.
- Conduct usability testing, surveys, interviews, telemetry analysis, and field studies with scientists to capture user needs and pain points.
- Design workflows, wireframes, prototypes, and high-fidelity UIs for complex scientific software, across both desktop applications and touchscreen interfaces.
- Create and maintain a scalable UI Design System to ensure design consistency, efficiency, and collaboration across teams.
- Collaborate with developers, product managers, R&D teams, and application scientists to align user needs with business goals and deliver intuitive workflows and interfaces for complex scientific applications.
- Develop personas, user journeys, and affinity maps to translate research insights into actionable design decisions.
- Facilitate UX and Voice of the Customer (VoC) workshops to align product development with real-world laboratory workflows.
UX/UI Designer. Freelance. 2008 - 2023
Some clients: BTP, Shiift, Hestia, IAM, Inspired Homes, TSB, Social Mood.
- Successfully collaborated with clients from the UK and US, creating intuitive, user-friendly and visually appealing interfaces & strong branding.
- Designed responsive user interfaces, including wireframes, user flows and high-fidelity prototypes.
- Conducted UX research to optimise UX design strategies. Specifically: usability testing, user interviews, affinity maps, and persona development.
- Created impactful marketing collateral, such as brochures, presentations and advertising campaigns.
Founder. Latte Design. 2013 - 2023
- Successfully established and grew a Prints & Homewares brand that achieved over 200,000 sales worldwide, more than 100 retailers, and secured licensing agreements with leading companies such as IKEA.
- Conducted UX research to ensure customer satisfaction for Latte Design's clients and website conversion.
