Laurent Pavesi
SENIOR UX/UI DESIGNER AND RESEARCHER
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About
XR, MOTION AND BRAND Nearly 7 years across the full product cycle, from stakeholder interviews and usability testing to design systems and engineering handoff. Designed a VR creative product for animation and film professionals. 20 years in advertising, e-learning and web design.
Experience
SENIOR UX/UI DESIGNER AND RESEARCHER - Animotive - Belfast
(2020-01 - 2026-11)
- Owned UX/UI design and research as the sole designer on a VR animation application, from first paper prototypes to release
- Ran usability testing with 26 participants across two research phases
- Tuned VR interface scale, distance and visual design through repeated user testing, for a more usable, professional product
- Ran stakeholder interviews and affinity and journey-mapping workshops
- Built a modular design system, within the engine’s constraints
- Worked daily with management, developers, QA, marketing and sales; used AI tools to process research data and generate design options
- Designed the company website, branding and guidelines
SENIOR DIGITAL DESIGNER - Genesis Advertising - Belfast
(2016 - 2019)
- Designed and delivered press, web and TV content for Tourism NI, Water NI, Spar and more
SENIOR DIGITAL DESIGNER - Irish International BBDO - Dublin
(2010 - 2016)
- Designed and delivered press, web and TV content for AIB, Guinness, Road Safety Authority, Virgin Media and many more
- Designed company website
HEAD OF DESIGN - Adwalker Plc. - Dublin
(2005 - 2009)
- Designed and delivered interactive content for Warner Brothers, Spar and many more
- Designed company branding and website
CREATIVE DIRECTOR - Learnex Ltd. - Dublin
(2003 - 2005)
- Designed and delivered E-learning multimedia training solutions for the salesforce of pharmaceutical multinationals Abbott, TAP and Takeda
- Designed company branding and website
MOTION DESIGNER - VIDEO EDITOR - INTERFACE DESIGNER - EmergeSmart - Dublin
(2001 - 2003)
same duties as above
3D ARTIST/GRAPHIC DESIGNER - Piranha Bar (Formerly The Picture Company) - Dublin
(1999 - 2001)
- Designed and delivered video sequences for TV, film and advertising
GRAPHIC DESIGNER/FRONT END DESIGNER - Bocom - Dublin
(1999-03 - 1999-10)
- Designed and delivered websites and branding material
Education
Professional diploma - UX/UI - UXDI (2019 - 2019)
MSc. - Multimedia Systems - Trinity College Dublin, Computer Science Dept. (1998 - 1998)
Dual BA. - Fine Art: Sculpture & History of Art - National College of Art & Design (1996 - 1996)
