Senior Digital Marketing Executive
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I’m a digital marketing specialist with experience in both B2B and B2C. Currently managing a team of 3 developers, Im proficient in Adobe express, Canva, Microsoft suite, Microsoft D365 CMS, automations, have knowledge of HTML, CSS and manage the maintenance, optimization and content creation for 7 different sites.
Managed a third-party developer team of three for the redesign of the company’s websites.
Developed and executed comprehensive marketing strategies focused on specific product performances. Our core products been BREEAM which leads increased by 3% YoY and traffic increased by 17% YoY, and Academy which leads increased by 1% and traffic increased by 20%.
Continue managing and creating content for our different CMS platforms (Lifray and Wordpress)
Created structured automated journeys according to our different product schemes and audience input to improve customer journeys, and retarget leads in different points of their live spam.
International Digital Marketing Executive
Managed content creation and optimizations for 7 different websites according to the company's demand and optimizing for SEO resulting on a site health increase of 25%.
Managed 3 different email newsletters to different audiences with a database of 150k, as well as improved the customer journey through A/B testing, gated content, sign up accesses, and mapping.
This increased our audience by over 10% YoY.
Created automated journeys to generate leads and improve their quality.
Migrated our data to a new CRM platform replicating our customer journeys, automation, and email templates, and connected them to our new CMS as part of our digital transformation program.
March 2023 - Current
Content Creator and Marketing Executive
Karmel Foods Co.
April 2022- February 2023
Worked with author and influencer Annabel Karmel on content creation and social media management.
Attended events for shooting and content creation for socials. Reels/Shorts/Ticktocks (Included idealization, recording, editing, and uploading/scheduling with platforms.) Created and edited over 15
reels a week.
Managed daily post creation, editing (video content), and scheduling across social media platforms:
Facebook, Pinterest, Tiktok, and Instagram resulting in an engagement increase of 15%.
Built and ran organic and paid social media campaigns, aligning with brand strategy increasing followers by over 100k YoY.
Managed the ambassador & influencer brand program: Organising, scheduling, and fulfilling partnerships including contracts when working with other influencers.
Identified and curated trending and viral content on social platforms to drive our content strategy.United Kingdom
October 2021 – February 2022
R. Jonhson Ltd.
Managed potential leads on HubSpot through their lifecycle as well as Bark leads.
Managed Social Media posts and advertising – LinkedIn, Facebook, Instagram, etc.
Managed applications for opportunities through Contract Finder and ensured robust applications were submitted for all tenders.
Dealt with face-to-face, telephone, website, and social media account inquiries as well as booking consultation meetings in accountant's diaries.
Handled new client onboarding processes.
Drove sales by designing and implementing targeted marketing strategies.
Utilized data to address sales leads discovered through marketing campaigns and brand awareness.
Followed up with sales leads, answering questions and improving service.
Evaluated customer demand and identified trends to adapt to changing consumer landscape.
August 2020 – October 2020
Contacted potential businesses for distribution
Managed social profiles engagement and community building
Help with content idealization
Assisted during trade shows and promotional events
Google Analytics (Jellyfish Co.)
Semrush SEO and PPC Fundamentals Semrush AI- Powered Marketers
B&FC, Lancaster University (2:1)
