Andrea Wilcox

Senior marketing and communications leader with extensive experience across clean tech, mobility, transport, energy, infrastructure, the built environment and purpose-led innovation. Helping technology-led businesses sharpen their positioning, build credibility and support commercial growth. Skilled in turning complex propositions into clear market positioning, practical go-to-market plans, credible communications and commercially useful sales messaging.

Experienced in working with founder-led and senior leadership teams to sharpen strategy, build momentum and balance short-term commercial priorities with long-term brand value. Passionate about helping purpose-driven businesses grow with clarity, focus and meaningful impact.

Fractional CMO at Ivynest (2025-01 – Present)

Retrofit planning platform – Sustainability / built environment

• Provide CMO-level support to a founder-led retrofit planning platform, covering positioning, go-to-market direction, sales messaging and campaign planning.
• Work closely with the founder and leadership team to provide strategic marketing direction, challenge assumptions and focus activity on the audiences and opportunities most likely to support growth.
• Help evolve the commercial focus from a primarily homeowner-led proposition towards larger portfolio opportunities, across the housing, sustainability and built environment sectors.
• Translate a complex technical proposition into clear, evidence-led messaging around retrofit planning, portfolio prioritisation and defensible investment decisions.
• Develop marketing assets including website messaging, proposal content, ICP-specific narratives, sales collateral and targeted outreach campaigns.
• Strengthen commercial focus by helping the business clarify priority markets, refine audience messaging and communicate value across complex sustainability and built-environment sectors.

Managing Director at Resonates (2015-01 – 2023-12)

Strategic marketing communications & PR Agency – Clean tech, transport, infrastructure and innovation

• Led and grew a specialist marketing communications and PR agency working with innovation-led organisations across clean tech, mobility, transport, energy, infrastructure, sustainability and the built environment.
• Worked closely with founders, CEOs, CTOs and senior leadership teams across mobility, hydrogen, renewable energy, energy infrastructure, e-mobility, offshore wind and the built environment, helping turn complex technical propositions into clear positioning, strategic marketing communications and credible market-facing stories.
• Supported businesses whose brand, messaging and external profile often needed to catch up with the strength of their technology, commercial traction or market opportunity.
• Developed integrated marketing and communications programmes across PR, thought leadership, technical content, case studies, stakeholder engagement events, social media, sales materials, media relations and analyst briefings.
• Supported investor-facing communications, including proposition development, fundraising narratives, pitch messaging, leadership profile and credibility-building content to help businesses communicate their market opportunity more clearly.
• Developed targeted ABM and campaign activity for clients with narrow, high-value audiences and long sales cycles, including hydrogen mobility, renewable energy and infrastructure projects where success depended on engaging specific decision-makers rather than generating high-volume leads.
• Oversaw events and stakeholder engagement activity, including launch events securing high profile industry leaders and politicians, industry events, roundtables, speaker opportunities and analyst briefings.
• Built strong relationships across climate tech, energy, sustainability and trade media, helping clients secure coverage in national media and tier 1 industry press.
• Led recruitment and team growth for the agency, helping shape Resonates' employer brand and attract people who were motivated by purpose-led work, sector expertise and high-quality client delivery.
• Led and developed a high-performing multidisciplinary team, balancing commercial performance, client service, culture and wellbeing through growth and periods of uncertainty.
• Responsibility for agency profitability, forecasting, resource planning, budgets and commercial decision-making, while advising clients on how to prioritise marketing and communications spend for the greatest impact.

Head of Brand and Marketing Communications at Vertical Leap (2010-01 – 2015-12)

Digital Marketing Agency

• Directed the brand and marketing communications strategy, positioning the agency as a recognised leader in the UK digital landscape.
• Managed the full marketing mix, developed partnerships, and led the marketing team to achieve ambitious growth targets.
• Ensured ROI was central to all activity, securing sustainable, profitable results.

Chartered Institute of Marketing qualified in Marketing – Chartered Institute of Marketing

Professional Diploma in Marketing in Marketing – University of Winchester

Advanced Certificate in Marketing in Marketing – University of Southampton

Certificate in Marketing in Marketing – University of Southampton

Level 4 Carbon, Energy and Environmental Management in Environmental Management – The Institute of Environmental Management and Assessment (IEMA)