Sarah-Jane Craddock
EMEA Marketing Director
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About
A visionary & global demand generation marketeer, who is passionate about taking organisations into new markets and deliver growth. I am a data-driven B2B SaaS channel & field-based marketeer. Expert in multiple marketing delivery vehicles.
I have a proven track record of market-share growth, building a brand and accelerating lead flow and sustainable revenues. With many years of experience working in high growth companies, including early-stage start-ups, I can demonstrate the success I deliver across direct and indirect channels.
Key areas of responsibility include developing Go to Market Strategies. Demand Generation, Partner Marketing, Upsell / Cross-sell, building Social & Digital Strategies, Events. A digital First Marketing Leader who focuses on building out Social & Digital Strategies, Brand Awareness, ABM campaigns and building international marketing teams. Expertise in EMEA, NA & APAC.
I have led field and channel marketing teams, tightly aligned with sales, finance and operations.
As a highly impactful corporate communicator and business coach in multinational IT, technology and SaaS companies, I am passionate about creativity, innovation and driving meaningful business results, and I have extensive experience of engaging diverse stakeholders in the pursuit of clear, unified goals and mission.
My core contributions to business include:
➡️ Transformational leadership to solve business challenges and deliver results
➡️ Becoming a trusted advisor, developing sustainable relationships and creating high-performing environments
➡️ Motivational people leadership, deploying effective communication and coaching to bring out the best in individuals and teams
➡️ Driving innovation to enable marketing to transform as fast as technology evolves
Marketing Strategy | Brand | Marketing Planning | Digital Marketing | Data and Analytics | Sales and Marketing | Product Marketing | Demand Generation | Marketing Communications | Revenue Marketing Investment | | Change Management | Project Management | Talent Management | Team Leadership | Channel Marketing
Experience
A visionary & global demand generation marketeer, who is passionate about taking organisations into new markets and deliver growth. I am a data-driven B2B SaaS channel & field-based marketeer. Expert in multiple marketing delivery vehicles.
I have a proven track record of market-share growth, building a brand and accelerating lead flow and sustainable revenues. With many years of experience working in high growth companies, including early-stage start-ups, I can demonstrate the success I deliver across direct and indirect channels.
Key areas of responsibility include developing Go to Market Strategies. Demand Generation, Partner Marketing, Upsell / Cross-sell, building Social & Digital Strategies, Events. A digital First Marketing Leader who focuses on building out Social & Digital Strategies, Brand Awareness, ABM campaigns and building international marketing teams. Expertise in EMEA, NA & APAC.
I have led field and channel marketing teams, tightly aligned with sales, finance and operations.
As a highly impactful corporate communicator and business coach in multinational IT, technology and SaaS companies, I am passionate about creativity, innovation and driving meaningful business results, and I have extensive experience of engaging diverse stakeholders in the pursuit of clear, unified goals and mission.
My core contributions to business include:
➡️ Transformational leadership to solve business challenges and deliver results
➡️ Becoming a trusted advisor, developing sustainable relationships and creating high-performing environments
➡️ Motivational people leadership, deploying effective communication and coaching to bring out the best in individuals and teams
➡️ Driving innovation to enable marketing to transform as fast as technology evolves
Marketing Strategy | Brand | Marketing Planning | Digital Marketing | Data and Analytics | Sales and Marketing | Product Marketing | Demand Generation | Marketing Communications | Revenue Marketing Investment | | Change Management | Project Management | Talent Management | Team Leadership | Channel Marketing
Education
diploma in business & GCSE's and Alevels
