Andrew Rolland

B2B growth marketing leader with 15 years experience designing and scaling demand generation and marketing automation strategies across SaaS and technology environments. Specialist in building lifecycle marketing programmes using platforms including Hubspot, Pardot, Brevo and Salesforce, with a strong focus on lead management, segmentation, and nurture design. Proven track record of aligning marketing automation with sales processes to improve conversion and deliver measurable impact.

Experienced in data-driven marketing systems across multi-channel environments, combining strategic planning with hands-on execution.

Head of Marketing - SAPinsider & ERP Today

(2024-05 - 2026-03)

Led marketing and demand generation programmes across ERP Today and SAPinsider, working with a portfolio of B2B technology vendors to deliver campaigns that supported pipeline growth.

• Planned and ran integrated campaigns across webinars, research content, email (Hubspot), social, and digital channels
• Managed multiple programmes simultaneously, balancing different client objectives while maintaining consistent delivery and quality
• Developed campaign themes and content based on real audience challenges improving engagement and conversion
• Improved segmentation and targeting strategies to personalise campaigns and increase lead quality
• Delivered A/B testing frameworks across email, landing pages, and campaign flows to improve performance
• Experience using Pardot, Salesforce Marketing Cloud, and HubSpot to execute scalable automation strategies
• Introduced structured campaign workflows and processes to improve scalability, repeatability, and reporting consistency

Senior Product Manager – IT, Marketing - CFA Institute

(2022-12 - 2024-05)

Focused on improving marketing effectiveness through better use of automation, data, and processes across global teams.

• Enhanced campaign performance through improvements to Salesforce and Marketing Cloud workflows and reporting
• Supported improvements to segmentation and personalisation, enabling more targeted marketing activity
• Introduced structured workflows (Jira) to improve campaign delivery and operational efficiency
• Delivered a WhatsApp engagement pilot in India, contributing to a 30% uplift in exam sign-ups
• Worked across global teams to improve adoption of marketing technology and data-led decision making

Marketing Director - GlobalData Media

(2019-12 - 2022-12)

Led marketing strategy for a portfolio of 30+ B2B products, owning demand generation, positioning, and revenue growth.

• Built and led a marketing team delivering automation-driven campaigns across content, email, and digital channels
• Developed structured approaches to lead generation, nurture, and campaign execution to improve performance
• Delivered campaigns contributing to £400k+ in new business within six months
• Partnered closely with sales teams to improve lead quality, positioning, and conversion
• Supported launch of new commercial awards products generating £100k within four weeks

Program Manager – Marketing Services - Informa Pharma Intelligence

(2019-03 - 2019-12)

Managed end-to-end delivery of client marketing campaigns, including automation-led programmes.

• Delivered integrated campaigns including webinars, email marketing (Eloqua), content syndication, and digital media
• Managed over 20 client projects including multiple webinars, whitepapers, eBooks, online advertising and surveys
• Led delivery of large-scale virtual events and multi-channel campaigns including a 2-day virtual summit with Millipore Sigma/Merck and 2-day virtual networking forum for Samsung Biologics

Senior Marketing Manager - Real Assets Finance Group and The Deal (Euromoney)

(2018-11 - 2019-03)

Managed the acquisition and retention strategy for the product portfolio. Driving leads and engagement for our subscription businesses through content creation, lead nurturing, paid advertising and data-led marketing initiatives and account-based marketing.

Marketing Manager - IJGlobal (Euromoney)

(2015-08 - 2018-11)

Responsible for overall subscription marketing strategy for acquisition and renewal. Planned and executed all marketing campaigns through inbound, email (Pardot), social and partnerships. Accountable for all copy, creative, subscriber and trial communications.

Marketing and Communications Coordinator - GamblingCompliance (Vixio)

(2013-03 - 2015-08)

Marketing and Communications - Teacher Development Trust/Good CPD Guide

(2012-06 - 2012-08)

Marketing Executive - Paragon Multimedia

(2011-10 - 2012-04)

EMEA PR Assistant - Disney Interactive Studios

(2010-08 - 2011-08)

BA (Hons) - Public Relations - Bournemouth University (2007 - 2011)