Ciaran Ryan

I am an innovative marketing leader with over 10 years of experience in B2B SaaS and high-growth technology industries. I specialise in crafting high-performance demand generation strategies, leveraging data-driven insights to drive revenue growth. My expertise spans multi-channel marketing, marketing automation, and aligning cross-functional teams to exceed revenue goals.

Head of Demand Generation

Open Energy Market Ltd – Remote | 2023 – Present

• Led the development of data-driven marketing strategies, increasing YoY website sessions by 406% and demo requests by 900%.
• Designed and launched an ABM programme targeting ideal customer segments via multi-touch campaigns (social, direct mail, telemarketing).
• Trained GPT technology to assist cross-departmental teams in creating on-brand communications.
• Collaborated with the BI and Finance teams to refine CAC:LTV calculations to support investor pitching..

Demand Generation Manager

SilverCloud® by Amwell® – Remote | 2022 – 2023

• Delivered a 100% increase in lead creation while halving CPA by optimising HubSpot workflows and marketing automation.
• Drove integration between HubSpot and Salesforce, enhancing lead progression and revenue tracking.
• Reduced MQL qualification times by streamlining funnel processes, resulting in a 40% YoY growth in marketing-qualified leads.

Head of Demand Generation

Cognassist UK Ltd – Remote | 2019 – 2022

• Grew marketing-attributed revenue (MAR) by 107% and new contacts by 287%.
• Launched the Neurodiversity Masterclass, the UK’s first qualification in neurodiversity, which became a viral success with thousands of sign-ups.
• Led SEO and PPC campaigns, increasing website visitors by 144% and securing Cognassist’s position as the UK’s #1 EdTech start-up.

1. BA Vis. Comm. & Multi-media

   Letterkenny Institute of Technology, Ireland

2. Introduction to Product Management

   Chartered Institute of Marketing

3. Account Based Marketing

   Sales Impact Academy

4. Advanced Demand Generation

   Sales Impact Academy

5. DNA of Champion with Clive Woodward

   Sales Impact Academy