Andy Barton

PPC and Lead Generation specialist with 10+ years' experience across agency and in-house roles. Strong background in Paid Search, SEO, social, e-commerce, business intelligence as well as advanced Excel skills, with a proven ability to improve ROAS, scale revenue, and implement advanced tracking solutions. Experienced in managing global accounts and delivering data-driven strategies across search, social, and affiliate channels.

Additional expertise includes CRO, reporting, and stakeholder management.

Head of PPC at Intercomms Ltd (2023-03 – Present)

Head of PPC [Qlikky – agency owned by Intercomms]

• Increased ROAS by up to 10.8% while scaling revenue by up to 208% across multiple accounts
• Grew one account from £205K to £476K (+138% revenue)
• Introduced enhanced conversion tracking and privacy-compliant solutions
• Implemented operational tools (Teams, Trello) to improve workflow and efficiency
• Delivered CRO initiatives including checkout optimisation and pricing tests
• Supported business growth through client outreach and new business acquisition

PPC Manager at Simpson Millar (2021-05 – 2023-03)

• Reduced cost per enquiry by 39% within 6 months
• Delivered full account restructure within first month
• Integrated BI data with Google Ads to improve lead quality tracking
• Collaborated with business development to optimise sales funnel performance
• Conducted advanced analysis using Excel and reporting tools
• Supported development teams with tracking and implementation

Senior Acquisition & Insights Manager at Future Fit Training (2020-01 – 2021-05)

• Promoted within 6 months from PPC Manager
• Implemented accurate conversion tracking and reporting frameworks
• Exceeded conversion rate targets by 22%
• Led business intelligence and reporting across teams
• Managed and mentored junior marketers

Paid Search Specialist at Motors.co.uk (eBay & Gumtree) (2018-03 – 2019-12)

• Reduced CPA by 17% within first year
• Led paid search integration between Motors.co.uk and Gumtree UK
• Launched Meta Ads and remarketing strategies
• Managed relationships with Gumtree UK and internal sales teams
• Delivered cross-channel campaign performance improvements

Account Manager at Optley (2015-06 – 2018-03)

• Increased Google Ads conversions by 129% YoY for a key client
• Boosted affiliate revenue by 571% through platform reintegration
• Promoted from Executive to Account Manager within 2 years
• Managed PPC and affiliate accounts
• Trained and supported junior team members

BA in History & Ancient History – University of Leicester (2010 – 2013)