Andy Barton
PPC and Lead Generation specialist with 10+ years' experience
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About
PPC and Lead Generation specialist with 10+ years' experience across agency and in-house roles. Strong background in Paid Search, SEO, social, e-commerce, business intelligence as well as advanced Excel skills, with a proven ability to improve ROAS, scale revenue, and implement advanced tracking solutions. Experienced in managing global accounts and delivering data-driven strategies across search, social, and affiliate channels.
Additional expertise includes CRO, reporting, and stakeholder management.
Experience
Head of PPC at Intercomms Ltd (2023-03 – Present)
Head of PPC [Qlikky – agency owned by Intercomms]
- Increased ROAS by up to 10.8% while scaling revenue by up to 208% across multiple accounts
- Grew one account from £205K to £476K (+138% revenue)
- Introduced enhanced conversion tracking and privacy-compliant solutions
- Implemented operational tools (Teams, Trello) to improve workflow and efficiency
- Delivered CRO initiatives including checkout optimisation and pricing tests
- Supported business growth through client outreach and new business acquisition
PPC Manager at Simpson Millar (2021-05 – 2023-03)
- Reduced cost per enquiry by 39% within 6 months
- Delivered full account restructure within first month
- Integrated BI data with Google Ads to improve lead quality tracking
- Collaborated with business development to optimise sales funnel performance
- Conducted advanced analysis using Excel and reporting tools
- Supported development teams with tracking and implementation
Senior Acquisition & Insights Manager at Future Fit Training (2020-01 – 2021-05)
- Promoted within 6 months from PPC Manager
- Implemented accurate conversion tracking and reporting frameworks
- Exceeded conversion rate targets by 22%
- Led business intelligence and reporting across teams
- Managed and mentored junior marketers
Paid Search Specialist at Motors.co.uk (eBay & Gumtree) (2018-03 – 2019-12)
- Reduced CPA by 17% within first year
- Led paid search integration between Motors.co.uk and Gumtree UK
- Launched Meta Ads and remarketing strategies
- Managed relationships with Gumtree UK and internal sales teams
- Delivered cross-channel campaign performance improvements
Account Manager at Optley (2015-06 – 2018-03)
- Increased Google Ads conversions by 129% YoY for a key client
- Boosted affiliate revenue by 571% through platform reintegration
- Promoted from Executive to Account Manager within 2 years
- Managed PPC and affiliate accounts
- Trained and supported junior team members
Education
BA in History & Ancient History – University of Leicester (2010 – 2013)
