Anne Owens
Marketing Manager, Private Markets | CIM certified
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About
An experienced marketing professional, working for over 14 years with financial and professional services firms. I have led and supported initiatives related to the design and implementation of marketing strategies, business development, brand building and enhancement. I enjoy the creativity required to identify and convey business differentiators using appropriate communications channels, building trust and relationships over time.
Very much a team player with an energetic, proactive and flexible attitude - I focus on results, not just processes.
Experience
I have spent the last seven years working in the private equity industry, with a fundraising advisory firm and a secondaries private capital firm. In both these roles I have had the opportunity to lead marketing campaigns in both traditional and digital channels, including emails, social media and webinars.
I have enjoyed working closely with colleagues in offices around the world to deliver on strategies and initiatives to educate the market, build the profiles of the firm and individuals, and support fundraising from both institutional and private investors. I am comfortable using content management systems, CRM, and reporting tools to identify data-driven insights and make informed decisions to optimise marketing strategies.
Education
Certificate in Professional Marketing, Merit