Senior Brand Designer and Art Director
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Senior brand designer and art director with 20 years of commercial experience. I help businesses look and feel like themselves, creating brand identities, visual systems and design work that connects with audiences and stands the test of time.
My work spans health, wellness, hospitality, entertainment and education sectors. Standout projects include award-winning exhibition design at BETT, full brand identity and interior architecture for a 10,000 sq ft premium hospitality venue, and 20+ identity projects across independent businesses and established brands.
Available for freelance and contract work immediately. Remote preferred, open to hybrid.
Role 1 — Current Title: Founder and Creative Director Company: Studio Arcana From: January 2025 To: Present Description: Independent creative practice offering brand direction, visual identity, art direction and illustration for founder-led businesses. Delivered 10+ end-to-end brand identity projects across health, wellness, hospitality and education sectors.
Role 2 Title: Independent Freelance Designer and Art Director Company: Self Employed From: January 2015 To: January 2025 Description: 20+ brand and design projects across visual identity, illustration, print, packaging and digital. Standout projects include full brand identity and interior architecture for a 10,000 sq ft premium hospitality venue and brand identity work across health, wellness, entertainment and education sectors.
Role 3 Title: Lead Creative Designer Company: EducationCity From: January 2009 To: December 2014 Description: Led full rebrand across all brand touchpoints. Art directed marketing collateral, video production and exhibition design. Won Best Exhibition Stand at BETT 2014, the world's leading EdTech event at London Excel.
BA (Hons) 2:1 Multimedia Design De Montfort University, Leicester 2000 to 2003
