CRO | Data Analyst | Technical Business Analyst
Send a job offer directly to this candidate
I'm a data-driven specialist with a proven track record in Conversion Rate Optimization (CRO) and business analysis. My passion lies in extracting meaningful insights from complex data, driving strategic decisions, and significantly improving digital experiences. With four years of focused experience, I excel at bridging the gap between raw data and actionable business outcomes.
My expertise centers around the power of analytics. I'm highly proficient in utilizing Google Analytics to dissect user behavior, identify key trends, and pinpoint areas for optimization. I'm adept at designing and implementing A/B testing strategies, leveraging tools like SiteSpect and AB Tasty to validate hypotheses and drive measurable improvements in conversion rates.
Throughout my career, I've consistently demonstrated the ability to translate data into strategic recommendations. At Convertize, I managed end-to-end CRO projects, analyzing data from Google Analytics, Hotjar, and surveys to provide clients with data-backed insights. At Walls and Floors, I contributed to developing optimization roadmaps and implemented the PXL model to monitor user engagement.
Airlines, I conducted detailed booking funnel analyses, identifying points of abandonment and collaborating with technical teams to enhance usability.
I possess a strong understanding of customer journey mapping and am skilled in conducting requirements gathering and documentation, ensuring that data-driven initiatives align with business objectives. My technical skills extend to proficiency in SQL, Python, and JavaScript, enabling me to manipulate and analyze data effectively.
My goal is to leverage my analytical expertise and CRO experience to drive significant improvements in digital performance. I'm passionate about continuous learning and staying at the forefront of data analysis and optimization strategies.
