Senior Manager - Sales
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With over three decades of experience in sales, marketing, and management, I bring a wealth of expertise as a seasoned Sales Manager.
My specialised focus extends to EdTech, Higher Education/Professional publishing, and the retail sector, where I have consistently demonstrated a proficiency in surpassing targets.
Throughout my career, I have effectively led sales teams, steering them towards success in driving business growth, achieving objectives, and cultivating lasting partnerships.
A results-driven Senior Manager with over 30 years of experience in sales, marketing, and business development across B2B and B2C sectors, including EdTech, academic and professional publishing, retail, and partnerships. Proven expertise in leading high-performing teams, delivering revenue growth, and executing strategic initiatives across diverse markets.
Key Strengths & Expertise:
Strategic business development and high-value commercial acquisition
Leadership and management of global sales teams (up to 8 members)
Consistent overachievement of sales targets, including contracts exceeding £1.5 million
Expertise in consultative and solution-based selling to senior stakeholders in education, public sector, and corporate environments
Proficient in CRM systems including HubSpot, Dynamics 365, and Salesforce
Cotswold Outdoor Group (2024–Present & 2016–2017): Developed and implemented a B2B sales strategy across three retail brands, securing key contracts with military, emergency services, and education sectors. Delivered £2M+ in revenue and increased B2B turnover to £2.3M in a prior role.
Sage Publishing (2023–2024): Managed institutional sales across the UK and Ireland. Achieved 100% renewal rate and increased pipeline revenue to £1.1M within three months.
Maths No Problem (2022): Led global sales and restructured the sales team to align with company objectives, delivering a new training strategy.
Kortext (2017–2022): Grew regional business from £500K to £4.2M over five years through strategic partnerships with universities, achieving year-on-year double/triple-digit growth.
Blackwell’s & Elsevier: Led digital transformation initiatives and managed key national accounts across the academic publishing space.
Earlier Roles: Held senior sales positions at McGraw-Hill, Radcliffe Publishing, and House of Fraser, developing foundational expertise in retail and professional publishing.
Certified in strategic selling, negotiation, financial management, and strategic planning. Known for coaching and mentoring teams to success and delivering sustainable, profitable growth.
Headlands School 1986 - 1991 GCSE'S - Maths, English, Spanish, Art & Design, Business Studies, Drama
New College 1991 - 1992 A level - Art & Design New College Swindon
Miller Heinman - LAMP & Strategic
Finance for non-financial managers
