Chris Belam
Regional sales manager | Business development leader
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About
Sales professional with more than 20 years of experience delivering profitable growth across capital equipment, industrial solutions, FMCG and technical sales. Proven track record of increasing market share, winning strategic accounts, developing new territories and building long-term customer relationships throughout Scotland and the UK.
Experience
Area Sales Manager at Windsor Materials Handling (2026-03 – Present)
- Developing new business across central Scotland.
- Identifying fleet replacement opportunities.
- Conducting site surveys and preparing commercial proposals.
- Managing pipelines and forecasting via CRM reporting.
- Working closely with engineering and service teams to deliver customer solutions.
Utility Sales Manager – Scotland at McHale-Komatsu (2023-06 – 2026-02)
- Increasing Scottish market share in utility machinery by 4 percentage points.
- Worked with attachment partners increasing visibility at trade shows & events.
- Generated approximately 90% of new business through self-generated prospecting.
- Identified four strategic franchise partners increasing regional footprint.
- Reintroduced the Komatsu compact utility machinery range across Scotland.
- Managed the complete sales cycle including customer support post sale.
Business Development Manager (Industry) at Kärcher UK (2021-06 – 2023-06)
- Won major accounts in the distilleries, manufacturing and food distribution sectors.
- Secured a £40,000 aerospace manufacturing contract through a bespoke industrial vacuum solution, including after-sales support.
- Generated approximately 70% of opportunities through proactive business development and prospecting.
Retail Development Representative at Imperial Tobacco (2014-03 – 2021-06)
- Awarded UK representative of the year from 115 UK sales representatives.
- Managed the UK's highest market gross turnover territory in Glasgow city centre.
- Maintained a 22% market share for the Players tobacco brand over three years.
Fire Safety Sales Engineer at Walker Fire UK (2010-05 – 2014-02)
- Recognised as top engineer in Scotland for leads generated & customer retention.
- Key account manager for East Dunbartonshire and Falkirk councils.
- BAFE qualified fire extinguisher engineer, fire door safety assessor and safety trainer.
Field Sales Engineer at Asco Extinguisher Group (2007-08 – 2010-04)
Sales Executive at Arnold Clark Motorstore (2004-11 – 2007-08)
