Chris Samms

A seasoned Lead User Experience Researcher and Architect with a proven track record of crafting exceptional user experiences for renowned brands and organisations. Equipped with an MSc in Ergonomics and Human Factors, I possess the unique ability to translate research insights and an in-depth understanding of user behaviour into practical and engaging solutions that enhance how people engage, interact, and communicate. My expertise has been instrumental in delivering impactful projects for industry giants such as TfL, Scottish Parliament, Visa, RNLI, Colgate, Microsoft, BBC, and several government initiatives. Overall, I bring a wealth of experience in creating strong user experiences that drive engagement and facilitate seamless interactions.

With over 15 years of extensive experience as a User Experience Researcher and Architect, I have consistently delivered exceptional user experiences for major brands and government organisations. My expertise lies in translating research insights and user behaviour understanding into practical, engaging solutions that enhance user interactions. I have spearheaded impactful projects for industry leaders such as TfL, Scottish Parliament, Visa, RNLI, Colgate, Microsoft, BBC, and numerous government initiatives.

Throughout my career, I have led user research projects across diverse domains, including healthcare (NHS England), transportation (Rail Delivery Group), taxation (HMRC), justice (Ministry of Justice), and financial services (IG Group, Ladbrokes). I have excelled in conducting contextual research, user testing, prototyping, wireframing, and presenting findings to stakeholders. My proficiency in agile methodologies and collaboration with cross-functional teams has enabled me to deliver user-centric solutions aligned with business objectives.

My educational background has provided me with a solid foundation in ergonomics, human factors, and user-centered design principles. I hold an MSc in Ergonomics and Human Factors from Loughborough University, a renowned institution for human-computer interaction research. This advanced degree equipped me with the necessary skills to investigate user behaviour, analyse research data, and apply human factors principles to design solutions that enhance usability and user experience.