Group Head of Marketing at EGE / Eurostar Global Electronics (2024-01 – Present)
Group-level marketing leadership across a technology business covering distribution, logistics and technology services, with responsibility for brand, proposition, digital, campaigns, partner marketing and team leadership.
- Sit on the senior leadership team and EGE's ESG Committee, contributing to quarterly business reviews and group-level strategic, ESG and investment decisions.
- Own the group marketing strategy across multiple businesses, brands, product categories and routes to market, translating commercial priorities into marketing plans, investment cases and measurable activity for MD approval.
- Led the company's complete rebrand and repositioning, moving the business from a traditional mobile distributor towards a technology solutions provider focused on devices, services and solutions.
- Developed and communicated propositions across enterprise mobility, device services, fulfilment, device buy-back, mobile security and integration solutions.
- Delivered 200% year-on-year growth in services revenue, helping establish services as a more significant part of the commercial proposition.
- Grew the services portfolio by 69% year-on-year, supporting expansion beyond traditional product distribution.
- Lead marketing activity across mobile phones, tablets, accessories and technology services for UK and international commercial teams.
- Work closely with Sales on solutions targeting an established account base, supporting propositions that generate recurring customer revenue and deeper customer relationships.
- Lead partner and vendor marketing, including joint messaging, campaigns, content, events and promotional activity with technology manufacturers and suppliers.
- Manage a marketing team of four, developing capability across brand, digital, campaigns, content and commercial marketing.
- Manage external agencies, suppliers and technology partners alongside the internal team.
- Introduced more structured marketing performance reporting, tracking campaign engagement, digital performance, leads and commercial outcomes.
- Develop business cases covering activity, costs and anticipated commercial outcomes, working directly with the MD rather than operating from a fixed annual marketing budget.
- Introduced AI and automation workflows using tools including monday.com and Zapier to improve reporting, content production and outbound sales activity.
- Led industry award strategy and submissions, securing five wins and four further shortlisted entries.
- Support the development and marketing of digital platforms including the company's trade portal, developing returns proposition and custom-built ERP.
Digital Marketing Manager at Impulse Embedded (2022-01 – 2024-12)
Specialist B2B embedded computing and industrial technology business serving technically complex markets.
- Developed and delivered full-funnel marketing activity aligned with Sales priorities and commercial opportunities.
- Managed SEO, PPC, email, content, website optimisation, paid media and lead-generation activity.
- Translated complex technical products and engineering propositions into clear, commercially relevant messaging.
- Developed campaigns across digital and partner channels to generate qualified demand.
- Improved website content and customer journeys to support product discovery and lead generation.
- Introduced structured campaign tracking and performance reporting.
- Worked closely with Sales, engineering teams and external technology partners to align marketing with customer and commercial requirements.
Sales & Marketing Manager at CJK Packaging / IBottles (2021-01 – 2022-12)
Dual-brand role combining marketing leadership with direct commercial responsibility across B2B packaging and consumer-focused markets.
- Owned end-to-end sales and marketing activity across two brands.
- Developed brand positioning, campaigns and customer propositions across both B2B and B2C audiences.
- Managed digital marketing, paid media, content and promotional activity.
- Worked directly with customers, suppliers and distributors to identify commercial opportunities.
- Connected marketing activity closely with sales development and customer requirements.
- Managed relationships across the supply and distribution network.
Sales & Marketing Manager at Magic Textiles (2016-01 – 2021-12)
Marketing and commercial leadership within a growing manufacturing and textiles business.
- Led a complete brand rebrand and market repositioning, covering identity, proposition, messaging and customer communications.
- Developed new products and services to diversify the business and create additional commercial opportunities.
- Delivered integrated digital and traditional marketing campaigns across B2B markets.
- Worked closely with Sales and senior leadership to identify growth opportunities and translate them into marketing activity.
- Helped support business growth from approximately four employees to more than 30 as the business diversified into digital printing and new markets.
- Contributed to 274% net asset growth over four years.
- Managed customer, supplier and partner relationships alongside marketing responsibilities.
Sales & Marketing Manager at SuperSport Ltd (2014-01 – 2016-12)
Sportswear business supplying clubs, schools and organisations.
- Led a full brand refresh and repositioning of the business, developing B2B marketing activity targeting sports clubs, schools and organisations.
- Managed promotional campaigns, partnerships and events, including activity connected to Wembley, combining marketing with direct commercial development.
Commercial Manager at Port Vale FC
Commercial role combining direct sales, marketing and relationship management within a professional football club.
- Responsible for ticket sales, sponsorship sales and corporate hospitality revenue, developing and managing commercial partnerships with businesses and sponsors.
- Identified new commercial opportunities around matchdays and club assets — an early foundation for the sales-and-marketing approach that has continued throughout my career.
