Christelle Vlako

I am a highly motivated Visual Merchandiser and stylist with a proven track record of success in the fashion industry. Passionate about creativity and innovation, I am to leverage my expertise in product presentation, window displays, and styling to boost sales and elevate brand image. Driven by keen eye for detail and commitment to excellence, I thrive in dynamic environments where I can transform visual concepts into compelling retail experiences.

Contractor Visual Area Manager EU and UK, Free people (2024 – 2025)

• Visited department stores to assist with merchandising displays, stock management and sales support
• Maintained weekly communication with floor managers to stay informed about floor movement events and store needs. Requested and reviewed the store's images, providing visual and commercial feedback to support merchandising strategies.
• Created and distributed comprehensive store visit reports, including sales recaps and insights on best-selling products. Developed and circulated monthly directive packs for the new collection to ensure effective staff training.
• Coordinated the delivery of visual merchandising props such as fixtures, packaging, logos, and displays for new store openings and breakdowns.
• Responsible for reviewing, collecting, and approving vendor invoices. Facilitated the timely submission of invoices to the finance team to ensure accurate and efficient vendor payments.
• Managed the preparation and execution of market appointments, ensuring the showroom was fully equipped and presentable for each event.
• Collaborated closely with the samples team to ensure the timely delivery and launch of new collections in the showroom. Overseeing visual merchandising, including dressing and outfitting showroom mannequins to align with brand standards.
• Assisting during market appointments by providing commercial insights to support product selection and client engagement.
• Coordinated market catering and presentation to maintain a compelling on-brand environment, proactively introducing new ideas to enhance the showroom experience.

• Implemented products in-store creatively and strategically, following brand visual guidelines.
• Organised shop floor layout per concepts, optimising space for maximum impact.
• Collaborated with sales department teams and accounts managers to drive sales and profitability.
• Conducted training sessions on visual presentation, product knowledge, and styling techniques.
• Supported accounts across the UK and Europe, ensuring consistent brand representation.
• Rolled out Visit Reports to all distribution channels after seasonal launches.
• Set up a showroom to showcase new collections.

• Executed Windows changeovers and installations for stores, including the production of window sets.
• Collaborated with senior executives to plan new seasonal window concepts.
• Researched vendors and resources for props and decorative elements.

• Conducted weekly walkthroughs with buying teams to ensure alignment with the brand vision.

NEGOCIA Chamber of Commerce and Industry of Paris, France

• Diploma of Professional Competence in Visual Merchandising.

• BTEC in Accounting Level 2.

• GCSE Grade A.