Fractional CMO & Product Founder • SaaS Growth • AI-Augmented Operating Model
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Two parallel threads. As a Fractional CMO I run end-to-end marketing for SaaS companies - strategy, demand generation, brand and revenue attribution - typically reporting to founders and CEOs. As a solo founder I design, build and ship software products, using AI as a development partner rather than a copilot.
The two threads inform each other: running my own go-to-market sharpens client work, and the discipline of compounding revenue keeps my product builds honest. Twenty-plus years across enterprise alliance marketing, brand partnerships, demand generation and now AI-augmented product development. Biochemistry graduate. Self-taught full-stack developer. Adopted a Staffie called Bud, which is now becoming a national platform.
Founder at AI-Levels-Lab (2025-12 – Present)
Operating model exploring how a single operator can run product builds and marketing engagements at the scale that used to require a team. Multiple AI platforms inform, challenge and refine each other; I govern the flow.
Founder & Solo Builder at BudApp (2025-04 – Present)
Dog-specific walking intelligence covering every public footpath in England & Wales. Solo-built from zero with no prior coding background, using AI as a development partner. Live on web, Google Play and iOS.
Founder & Solo Builder at FirstLook (2026-01 – Present)
Skills-first hiring SaaS that replaces CV-led screening with structured assessment. Live with tiered pricing model (Free / £49 Starter / £149 Pro).
Agency Lead at Xander Marketing (2023-06 – 2025-04)
Reported directly to founders and CEOs across SaaS engagements spanning self-storage tech, automotive SaaS, product compliance, healthcare AI, cybersecurity, VoIP, HR tech and PropTech.
Partnerships Director at Panacea Agency (2022-04 – 2024-04)
Brand partnership strategies connecting D2C global brands with fandom-driven audiences in esports and combat sports. Influencer-led campaigns, digital creator activations, KPI-aligned execution alongside major D2C brands.
Global Business Development & Partnerships Director at Mindfuture Gaming (2019-05 – 2022-04)
Led brand partnerships for a digital agency operating in global gaming and esports. Clients included Coca-Cola, Vodafone, HyperX, Razer, Samsung, SteelSeries and Huel. Network of 3,000+ content creators. Adjacent project: co-led Fluuid, a stream-native ad-tech platform delivering dynamic in-content advertising for esports.
Partner at Be Like Water (2020-09 – 2022-11)
Bespoke wellbeing and strategy sessions for remote workforces at major global brands including Walmart, Honeywell, Betway, Sennheiser and PTC. Combined wellness with sales, marketing and HR strategy breakouts.
Multiple roles, progressing at Tudor Rose (2007-04 – 2020-09)
Thirteen years across enterprise alliance marketing and publishing for global technology clients including Microsoft, Temenos, Dassault Systèmes, Walmart, McLaren, Siemens, Hewlett Packard, Carlsberg, Airbus and Citibank.
Travel Blogger, English Teacher, Volunteer South East Asia & South America at AdventureCouple (2014-09 – 2016-08)
Two-year sabbatical: one year across South East Asia, one year across South America. Built and ran the Married Martial Marauders travel blog. Taught English (TEFL-qualified), coached sport and volunteered across multiple international locations.
Business Development & Training Manager at IKON Office Solutions (2003-03 – 2006-03)
Business development initiatives and training programmes. Engaged with Six Sigma and Sarbanes-Oxley compliance projects.
Tactical Energy Sales Team (TEST) (2001-09 – 2003-02)
B2B energy sales for a new strategic channel.
BSc (Hons) in Biological Chemistry – University of Leicester (1997-01 – 2001-01)
