Julia C

Senior social-first content creator with nearly 20 years experience at Royal Mail, combining storytelling expertise, audience insight, and commercial impact. Experienced in producing content through major transformation, including through two periods of industrial action, delivering clear and engaging communications at scale. Proven track record in growing platforms (TikTok 0–100K), creating viral and revenue-driving content, and translating complex messages into compelling, accessible video across social, internal, and customer channels.

Content Creator – Social Media - Royal Mail

(2016-01)

• Grew TikTok from 0–100K followers, key role in defining tone, formats, and channel strategy
• Delivered 15+ viral videos and contributed to a 1M+ view organic influencer campaign
• Worked with multiple stakeholders to ensure timely and accurate content
• Shifted content creation to UGC/EGC style, platform-native formats to increase engagement following audience trends
• Created dual-purpose content for consumer and LinkedIn audiences
• Led TikTok Shop content, generating $30K in a month and produced TikTok Shop content with 1.5M+ views
• Developed scalable, low-cost content formats to drive ongoing performance and business needs
• Assisted influencer campaigns and produced fast-turnaround, reactive content

Content Creator – Customer Experience Marketing & Digital - Royal Mail

(2015-01 - 2016-12)

• Produced video content helping customers navigate complex journeys and services
• Created step-by-step guidance content, improving self-service and understanding
• Built in-house studio setups and managed full production lifecycle
• Developed insight-led content, collaborating with CE teams and field colleagues
• Delivered evergreen content with 500K+ views, embedded in support journeys

Content Creator – Customer Experience Engagement Team - Royal Mail

(2012-01 - 2015-12)

• Created content supporting a shift to digital-first customer operations from telephony
• Translated complex change into clear, engaging internal communications
• Produced training content, leadership messaging, and colleague storytelling
• Partnered with senior stakeholders, including the CE Board
• Delivered case studies, event films, and live content highlights

Early Career – various Customer Experience Manager roles - Royal Mail

(2007-01 - 2012-12)

• Built strong audience and customer insight working with SMEs
• Helped to scale New Business CE team from 2 to 15, delivering training workshops
• Managed bulk mail clients, logistics, and revenue protection through education
• Field-based role supporting business growth and resolving customer challenges

TV Production Researcher (Freelance) - Various Production companies, including Endemol and September Films

(2006-01 - 2007-12)

• Researched and developed content for TV including Wife Swap and My Big Gay Prom
• Identified real-life stories and contributors, shaping audience-led narratives

Comms & Engagement - Royal Mail LGBT & Friends Steering Group

(2016-01 - 2022-12)

• Led internal comms and engagement for the LGBT+ network across multiple functions
• Created print and digital content (newsletters, posters, intranet, social video)
• Managed colleague Facebook group
• Supported Pride attendance (London 2016 + regional events 2017)
• Produced video content supporting D&I initiatives

BA (Hons) 2:1 - Media Practice & Theory - University of Sussex (2003-01 - 2006-12)