Claire Rook

Creative and commercially focused Visual Merchandiser with extensive experience delivering impactful visual merchandising strategies for luxury retail, department stores, independent retailers and international brands. Skilled in developing planograms, designing high-impact window displays, styling photography, analysing sales performance and creating engaging customer experiences that drive revenue. Experienced in new store openings, wholesale merchandising, staff training, and freelance consultancy, with a proven ability to adapt to a wide range of retail environments.

Freelance Visual Merchandiser at Freelance (2026-06 – Present)

Deliver visual merchandising consultancy for retail clients.

• Design commercial displays and merchandising solutions to improve customer engagement and sales.
• Work with businesses to develop creative in-store presentations tailored to their brand.

Visual Merchandising Manager at Chococo (2025-02 – 2026-06)

• Analysed sales performance to develop commercially effective planograms.
• Designed seasonal window displays and in-store visual concepts.
• Planned merchandising for new store openings and wholesale customers.
• Sourced props and styled photography for e-commerce, advertising, social media and POS marketing.

Freelance Visual Merchandiser & Stylist at CJR Displays (2023-02 – 2025-01)

Delivered merchandising and styling projects for independent retailers and international brands, including BMW.

• Produced bespoke visual concepts for a wide range of retail environments.

Visual Merchandiser at Chococo (2022-03 – 2023-02)

• Designed and installed window displays across all stores.
• Produced floor plans and planograms.
• Created merchandising plans for wholesale clients.

Freelance Visual Merchandiser & Stylist at CJR Displays (2016-06 – 2022-03)

Worked with clients across fashion, home and lifestyle sectors.

• Delivered creative merchandising solutions to improve brand presentation and customer experience.

Visual Merchandiser at John Lewis Home (2015-10 – 2016-06)

• Implemented and maintained window and interior displays.
• Trained shop floor colleagues in visual merchandising standards.
• Planned and installed seasonal merchandising across the furniture department.

Senior Visual Merchandiser at Beales (2011-03 – 2015-10)

• Led the visual presentation of the store.
• Managed window displays and merchandising standards.
• Supported store refits and visual merchandising training across the business.
• Developed company-wide visual merchandising guidelines.

Visual Merchandiser at John Lewis

Consultant Merchandiser at P.O.P.

Visual Manager at BHS

Visual Merchandising Manager at Principles

Assistant Visual Merchandising Manager at House of Fraser

Area Visual Merchandiser at Moss Bros.

Visual Merchandiser at Gap

Visual Merchandiser at Marks & Spencer

City & Guilds Certificate in Display and Presentation A Levels in Art, English Literature and History

GCSEs