Colin Izatt

A highly accomplished and results-driven B2B Sales & Account Management professional with extensive experience driving commercial growth across corporate and public sectors. Proven track record in national account management, multi-million-pound P&L ownership, high-value contract retention, and value-led solution selling. Recognised for building strategic C-suite relationships, managing complex territories, and consistently exceeding revenue targets through consultative negotiation and an initiative-taking attitude.

Area Sales Manager – Scotland at Wolf Laundry (2025-08 – 2026-09)

Led commercial B2B sales and business development across Scotland for a premier commercial laundry equipment provider, driving revenue via strategic client acquisitions and solutions-based selling.

• Spearheaded territory growth strategies to expand Wolf Laundry's footprint in commercial, healthcare, and hospitality sectors across Scotland.
• Cultivated long-term relationships with key corporate procurement leads, estates managers, and public sector stakeholders.
• Delivered comprehensive, value-driven equipment and service proposals, shifting client focus from price to total cost of ownership (TCO) benefits.
• Managed the complete sales cycle from initial cold prospecting and site surveys through to contract closing and handovers.

Sales Account Manager at Carbon Group (2024-12 – 2025-08)

Managed new business development operations across the East of Scotland territory, focusing on solution-driven commercial growth.

• Developed high-impact relationships with key external stakeholders to systematically uncover enterprise sales opportunities.
• Generated a consistent pipeline of high-probability prospects via strategic corporate networking events.
• Implemented consultative sales strategies, leading with added value and tailored solutions rather than competing on price.
• Maintained strict visual control over competitor activities and market shifts to pivot territory strategies effectively.
• Optimised daily productivity using advanced diary and territory management methodologies.

National Account Manager at Selecta Vending UK (2023-08 – 2024-09)

Held full strategic accountability for the growth, retention, and performance of marquee national accounts including CBRE and National Grid.

• Controlled multi-million-pound account P&Ls, implementing strategic account plans that consistently met service and revenue targets.
• Served as the primary strategic point of contact for executive client escalation, systematically resolving operational issues to maintain 100% account health.
• Analysed complex weekly, monthly, and quarterly account performance metrics to forecast growth opportunities and mitigate risks.
• Designed and presented detailed management information (MI) dashboards to provide complete transparency to internal and external leaders.
• Successfully mobilised new machine placements, rollouts, and contract modifications across multiple national facilities.
• Led comprehensive client business reviews to present ROI, brand value, and continuous service enhancement strategies.

Senior Account Manager at Capital Document Solutions (2014-01 – 2023-08)

Drove business development and account expansion across the Perthshire and Angus territories over a highly successful 9-year tenure.

• Secured notable high-value corporate client wins including Sidey Group, Bell Ingram LLP, GS Group, Dundee Plant, Angus Housing Association, Henderson Loggie Accountants, and Innes Johnston LLP.
• Built an extensive commercial network by attending major regional business events to source inbound opportunities.
• Pioneered solutions-based selling across the territory, enhancing profitability by embedding value-added services.

Senior Field Sales Manager at Eden Springs UK Ltd (2005-07 – 2013-12)

Managed and expanded a major commercial portfolio comprising 125 public and private sector accounts valued at £1.7 million annually.

• Successfully defended and developed anchor accounts including Glasgow NHS, Edinburgh City Council, Morrison Construction, Aberdeenshire Council, Schlumberger, and Tullis Russell Paper Company.
• Exceeded annual sales performance targets consistently for five consecutive years (2007, 2008, 2009, 2010, and 2011).
• Earned top-tier performance sales incentives, including corporate recognition trips (e.g., Barcelona).
• Successfully executed targeted price adjustment strategies and account retention frameworks to maximise customer lifetime value.
• Took direct responsibility for onboarding and mentoring new sales representatives entering the business.

Business Development Manager at Concept Group Ltd (2003 – 2005)

• Won key accounts like Angus Council, Robertson Group, and Baker Hughes Group selling engineering print solutions.

Business Development Manager at Capital Solutions Ltd (2001 – 2003)

• Named 'New Business Salesperson of the Year 2001' and achieved top targets via cold calling and telesales.

Sales Executive at Johnsons Apparelmaster plc (1998 – 2001)

• Achieved 'New Salesperson of the Year' out of 12 peers selling B2B managed services.

Retail Store Manager at BP Express Shopping & Kwik Save (1993 – 1998)

• Led large retail teams (up to 18 staff), managing full store P&Ls, compliance, and winning national awards for operational excellence.

SNVQ in Retail Operations

Scottish Higher Grades & O-Grades in Including Mathematics, Arithmetic, Geography