Dionne Tominey

Dynamic, results-driven retail leader with extensive experience managing high-performing teams, driving sales growth, and delivering exceptional customer experiences within fast-paced retail environments. Passionate about beauty, customer service, and inclusive leadership, with a strong ability to motivate teams, exceed commercial targets, and create engaging in-store experiences. Skilled in business planning, KPI management, people development, and operational excellence.

Excited to bring energy, creativity, and leadership expertise to SEPHORA UK as Store Manager.

Store Manager / Retail Manager at Nike (2019-01 – Present)

• Led a high-performing retail team to consistently achieve and exceed sales targets and KPIs.
• Developed and implemented short- and long-term business plans to maximise store performance.
• Delivered exceptional customer service standards through coaching and leading by example.
• Managed daily store operations including stock control, cash handling, compliance, and visual merchandising.
• Analysed sales data, customer trends, and competitor activity to identify commercial opportunities.
• Recruited, trained, and developed team members into future leaders.
• Managed rotas and staffing levels to ensure strong floor coverage during peak trading periods.
• Created a positive, inclusive team culture focused on accountability, recognition, and results.

Assistant Manager / Store Manager at Next Retail (2009-01 – 2019-12)

• Supported store management in driving daily sales and operational success.
• Coached staff to improve customer engagement and conversion rates.
• Maintained high presentation standards across the shop floor.
• Assisted with recruitment, inductions, and performance management.
• Delivered excellent customer resolutions and strengthened brand loyalty.