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Dennis Gearty

Dennis Gearty

COMMERCIAL SALES LEADER | B2B & B2C | KEY ACCOUNTS | TEAM LEADERSHIP

Talent
DalkeithMember since July 4, 2026
B2B & B2C Sales StrategyNew Business DevelopmentKey Account ManagementSales Team Recruitment & CoachingPipeline & CRM ManagementContract NegotiationRevenue & P&L ResponsibilityForecasting & ReportingStakeholder EngagementDigital ProspectingCRM
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B2B & B2C Sales StrategyNew Business DevelopmentKey Account ManagementSales Team Recruitment & CoachingPipeline & CRM Management

About

Results-driven Commercial Sales Leader with 19+ years of proven success across B2B and B2C environments. Consistent track record of exceeding revenue targets, building high-performing sales teams, and developing strategic partnerships that deliver measurable growth. Experienced in full sales cycle management from prospecting and pipeline development through to contract negotiation and key account retention.

Currently delivering 100% of budgeted targets at a national charity, having previously delivered 140% of target in a Group Sales Manager role within the insurance sector.

Experience

Commercial Sales Manager at Fire Fighters Charity (2025-12 – Present)

  • Achieved 100% of budgeted revenue targets by redesigning the centre-based sales model from the ground up.
  • Developed and executed data-led B2B and B2C sales strategies in collaboration with senior stakeholders.
  • Led merchandise strategy, optimising product lifecycle, supplier performance and margins.
  • Grew income from textile recycling and locker programmes through strategic partner management.
  • Managed commercial operations including forecasting, reporting and cross-functional coordination.

Group Sales Manager at Oakleafe Claims (2023-02 – 2025-11)

  • Consistently achieved 140% of sales targets across tenure, driving significant revenue growth for the business.
  • Recruited, trained and coached a national sales team, maintaining consistently high performance standards.
  • Developed and executed strategic sales plans including market analysis and competitor monitoring.
  • Managed end-to-end sales pipeline, producing accurate forecasts and KPI reports for the SLT.
  • Led B2B networking events, regional expos and cold outreach campaigns to drive new business.
  • Designed training programmes to upskill team capability and embed CRM best practice.

Area Account Manager at Warranty First Scotland (2022-02 – 2023-02)

  • Grew the Scottish region by 350% within 12 months through targeted prospecting, structured presentations and consistent account development.
  • Built and maintained ongoing client accounts, consistently meeting and exceeding set goals.

Sales Executive & Digital Champion at Western Volkswagen (2014-06 – 2022-03)

  • Achieved accreditations across VW passenger cars, FCA, SAF and Motability schemes.
  • Led digital prospecting strategy via telephone, email and video, driving increased conversion rates.
  • Trained new sales staff on digital systems; active member of branch social media team.
  • Managed customer enquiries and concerns through to close, minimising hesitation and maximising satisfaction.

Brand Manager / Sales Executive at Arnold Clark (2007-06 – 2014-06)

  • Drove brand development, product forecasting and sales promotions to align inventory with consumer demand.
  • Delivered the highest customer satisfaction rating within the Arnold Clark Group.
  • Managed stock ordering, promotions, pricing and payment policy compliance.

Electro Technical Officer at BP Shipping (2005 – 2007)

Responsible for preventative maintenance of critical machinery, safety systems and crew management on international tankers. Holds survival at sea, firefighting and first aid certifications.

Polymer Processing Technician at SCA Tuscarora (1999 – 2005)

Completed Modern Apprenticeship. Managed production maintenance, team relations and operational improvements.

Education

HNC & NVQ3 in Marine Engineering – Southampton Solent University (2007)

HNC in Electrical Engineering – Bell College of Technology (2004)

Certificate of Modern Apprenticeship – West Lothian College (2003)

Skills

COMMERCIAL SALES LEADERB2B & B2CKEY ACCOUNTSTEAM LEADERSHIP

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