Dara Jackson

Innovative and visionary, I bring a strong foundation in leadership and clinical insight to my work. My passion for community impact drives me to lead dynamic teams and craft compelling, inclusive content that resonates. With extensive experience in project management, social media strategy, and content creation, I excel in shaping creative campaigns that achieve strategic goals and foster engagement.

My approach blends creativity with strategic thinking, ensuring impactful results and transformative change.

Social Media Coordinator and Intern Manager at Imperial College London (2024-01 – Present)

• Create all social media copy: X and Facebook posts, Instagram and TikTok captions, LinkedIn updates, inclusive of comment replies.
• Develop short-form videos and voiceovers: For Instagram Stories, grid, and TikTok to promote events, announcements, news, and reminders.
• Social media weekly evaluation: Analyze impressions, engagements, and key takeaways; present findings to senior leadership.
• Creative Campaign Development: Crafting diversity-inclusive, innovative content, creating campaign plans, delegating tasks, coordinating creatives, and conducting campaign evaluations to meet institutional engagement goals.
• Support content plan creation and project management: Oversee content development within the team and manage requests from external teams.
• Chair weekly team meetings: Lead planning and evaluation meetings to align strategies and goals.
• Interview, hire and supervise team of interns and their mentors (researchers and professional staff): Recruit digital, news, and general interns for the team.
• Delegate tasks and support interns: Guide their career development, and provide training as necessary.
• Develop staff wellbeing program: Implement initiatives to support the mental health of team members.
• Conduct and analyse focus groups: Gain insights into social media audiences to inform strategy.
• Lead social media strategist and team coordinator: Oversee digital strategy and team efforts for the research study.
• Train researchers: Teach researchers to create simple posts and stories for the study's Instagram.
• Digital recruitment: Screen and recruit participants for research studies.
• Trauma and Stress Lab: Prepare weekly research papers with the team and team lead.
• Lab meetings: Participate in discussions on assessments and best research practices.
• Coordinate with local partners: Collaborate with counseling centers and student hubs on digital platforms for recruitment.
• Project design assistance: Support project design initiatives.
• Measure write-ups: Source reliable and valid measures for research purposes.

Content Creator at The University of Manchester (2022-01 – 2024-12)

• Develop social media content plans: Focused on student community enrichment, support, and development.
• Science communication: Write mental health blogs in a digestible format for students.
• Create a publishing schedule: Regularly publish and promote content through social advertising.
• Cultivate creative, diversity-inclusive content: Meet institutional engagement goals while ensuring high-quality delivery.
• Canva software: Used for creating graphics, blogs, promotions, flyers, and social media posts for community engagement.
• InShot software: Utilized for video editing.
• WordPress and WIX: Website creation and article management.
• Video creation skills: Develop content for the institution's TikTok and Instagram platforms.

Research Assistant & Social Media Manager at The University of Washington - Seattle, WA (2021-01 – 2022-12)

• Lead social media strategist and team coordinator: Oversee digital strategy and team efforts for the research study.
• Train researchers: Teach researchers to create simple posts and stories for the study's Instagram.
• Digital recruitment: Screen and recruit participants for research studies.
• Trauma and Stress Lab: Prepare weekly research papers with the team and team lead.
• Lab meetings: Participate in discussions on assessments and best research practices.
• Coordinate with local partners: Collaborate with counseling centers and student hubs on digital platforms for recruitment.
• Project design assistance: Support project design initiatives.
• Measure write-ups: Source reliable and valid measures for research purposes.

Clinical Psychology & Community Impact Intern at Eric Williams Medical Sciences Complex (2019-01 – 2020-12)

• Provide emotional crisis support: Offer direct emotional and psychological support to patients, families, and communities during crises.
• Develop outreach materials: Create engaging flyers and social media content to encourage community participation in outreach initiatives.
• Coordinate community support and integration: Plan and lead bimonthly outreach programs focused on diversity, integration, and mental health, in collaboration with clinical team members.
• Participate in interdisciplinary clinical meetings: Contribute to team formulation sessions, referral meetings, and case discussions to develop holistic care plans for community members.
• Digitize outreach platforms: Lead efforts to transition outreach and workshops to digital platforms, with a focus on upgrading digital skills for underserved populations.

MRes in Cognitive Neuroscience and Neuropsychology – The University of Manchester (2022-01 – 2023-12)

BSc in Psychology – The University of the West Indies (2015-01 – 2018-12)