Steven Lacey

Commercial Leader with 20+ years' experience driving SaaS revenue growth, building high performing sales teams and scaling strategic accounts. Proven track record delivering multimillion-pound ARR growth, building outbound functions, leading enterprise sales initiatives and developing commercial strategies that increase revenue performance.

Customer Success Director - Shield Safety Group - Manchester

(2026-01)

Head of Sales & Account Management - Shield Safety Group - Manchester

(2024-02 - 2025-12)

• Worked closely with the Board to shape commercial strategy and implement scalable sales models supporting long-term growth.
• Recruited, coached and developed high-performing teams, consistently delivering against ARR and commercial targets.
• Standardised sales qualification and discovery processes improving coaching effectiveness, pipeline quality and conversion.
• Combined three core departments into a single Customer Success function to create a better customer experience and drive growth.
• Developed multiple strategic account plans for major customers including Marriott Hotels, Malmaison, Joe & The Juice, Tesco and Ikea to drive growth and strengthen long-term partnerships
• Worked closely with Marketing to develop strategic campaign calendars and sales enablement.
• Drove adoption of HubSpot across sales teams, improving productivity, pipeline visibility and forecasting accuracy.

Senior Sales Manager - Shield Safety Group - Manchester

(2020-03 - 2024-08)

Telesales Manager - Shield Safety Group - Manchester

(2017-04 - 2020-03)

Business Development Manager - Shield Safety Group - Manchester

(2014-08 - 2017-04)

Business Development Manager - NQC - Manchester

(2024-08 - 2025-02)

Global Supply Chain Software

• First dedicated BDM hired to sell enterprise supply chain software into global automotive OEMs, building the sales process and pipeline to support the company's existing international operations.
• Closed four enterprise deals from a legacy product, generating £100k in revenue.
• Recognised as Newcomer of the Year for making a rapid impact.
• Built an effective sales process in HubSpot, improving pipeline visibility, team efficiency and partner management.
• Worked closely with the Marketing Director to plan and attend global events, generating new leads and strengthening international relationships.
• Secured a key meeting with the US Government as part of a strategic enterprise sales initiative.

Senior Account Manager - PHS Compliance - Warrington

(2011-02 - 2013-02)

Account Manager - Admiral Taverns - Chester

(2007-01 - 2014-03)

CMI Level 5 - Management and Leadership - Shield Safety Group

NVQ Level 3 - Sales Development - PHS Compliance

National Diploma - Sport Science - Deeside College

NVQ - Circuit Training - West Cheshire College

GCSEs - St. David's High School