Divy Pratap

Product-focused engineer and ex-founder with experience building and scaling marketplaces, internal tools, and data-driven platforms. Strong background in translating complex operational workflows into scalable digital products, with hands-on expertise across product strategy, full-stack development, and growth. Proven ability to drive user acquisition, improve conversion, and deliver high-impact solutions in fast-paced environments.

Founder & Product Manager at IndieDoers (2022-06 – Present)

Built and scaled a two-sided service marketplace from concept to 600+ users using Bubble.io

• Built and scaled a two-sided service marketplace from concept to 600+ users using Bubble.io
• Designed scalable database architecture and multi-role dashboards for buyers, sellers, and administrators
• Generated 4-figure MRR through product-led growth, organic acquisition, and paid campaigns
• Launched targeted Google Ads campaigns and high-converting niche landing pages
• Improved conversion rates by optimising job posting and proposal workflows
• Implemented CRM and onboarding systems using HubSpot and Airtable
• Integrated SendGrid for automated communication and lifecycle email campaigns
• Introduced subscription-based pricing models to drive recurring revenue

Software Engineer at TOKONEY - Fine Art Services (2025-05 – 2025-10)

Built a vendor portal enabling dynamic quote generation based on logistics, inventory, and pricing rules

• Built a vendor portal enabling dynamic quote generation based on logistics, inventory, and pricing rules
• Developed backend pricing logic supporting multiple quote scenarios using weight and cost optimisation models
• Created internal tools for inventory management, vendor workflows, and operational efficiency
• Translated complex manual processes into structured, scalable product workflows
• Contributed to AI-assisted PDF data extraction, reducing manual data entry effort
• Collaborated closely with design and operations teams to improve usability and system efficiency
• Delivered product features in a fast-paced startup environment with weekly sprint cycles
• Implemented CRM workflows using HubSpot for pipeline tracking and customer support

Full-Stack Developer at Tinkerly (2018-06 – 2022-02)

Developed responsive web applications using React, Next.js, and TailwindCSS

• Developed responsive web applications using React, Next.js, and TailwindCSS
• Increased user engagement by 30% through improved UI/UX and performance optimisation
• Led front-end architecture and design implementation for client projects
• Improved data handling and API efficiency using React Query and optimised requests
• Implemented authentication systems and validation using modern libraries
• Delivered high-quality projects in collaboration with cross-functional teams

Head of Marketing at Addvertize (2018-10 – 2021-08)

Led market and competitor analysis using Data.ai, SensorTower, and MobileAction

• Led market and competitor analysis using Data.ai, SensorTower, and MobileAction
• Improved app visibility and conversion rates through advanced App Store Optimisation strategies
• Optimised app metadata, creatives, and user acquisition funnels
• Supported both organic growth and paid acquisition campaigns
• Collaborated with platform representatives to implement best practices

Mobile Game Publisher & ASO Specialist at Twent5 Interactive (2014-03 – 2018-08)

Built and published mobile games using Unity and integrated monetisation SDKs

• Built and published mobile games using Unity and integrated monetisation SDKs
• Led ASO strategy, conversion optimisation, and in-app purchase flows
• Implemented analytics using Firebase and Adjust to improve retention and performance
• Conducted A/B testing and funnel optimisation to maximise revenue and engagement

Bachelor of Technology (B.Tech.) in Electronics and Communications Engineering – Anand International College of Engineering (2010-01 – 2014-12)

High School Diploma in Mathematics and Computer Science – N.M International School (1998-07 – 2009-07)