Ebeth Fyffe
Marketing Director | Head of Marketing
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About
With over 25 years of experience leading marketing for category-defining brands across B2B and B2C industries, I bring a strong track record of revitalizing brand strategy, accelerating growth, and driving cross-functional alignment. I’m excited to be moving back to the UK after spending many years in the States and am seeking a dynamic and challenging role in which I can leverage my expertise.
Experience
High impact strategic global brand marketing executive with category-leading expertise across diverse B2B and B2C industries. Respected for skill and passion in building and positioning brands for growth. Broad and deep background in strategic brand development, communications, and integrated marketing programs.
Adept at concepting actionable strategic ideas and translating into results-driven activation. Entrepreneurial, data-driven, resourceful, and creative leader. Proven track record of building thriving marketing teams to achieve profitable growth and long-term brand equity.
CORE COMPETENCIES
o Brand vision + storytellingo Digital roadmap + content strategyo Team building + leadershipo Creative strategy + processo Audience insights + analysiso Paid, owned + earned mediao Data-driven decision-makingo Demand creation + lead generationo Packaging design + executionEducation
Heriot-Watt University Edinburgh, UK
Bachelor of Arts (Honors) Marketing & Arts Management (2:1)
