Eima Mazeika

Senior hospitality leader with 17 years' experience delivering high-performance operations across premium, food-led and destination hospitality environments. Proven track record of launching, scaling, and stabilising complex guest experiences while driving strong commercial outcomes and maintaining exceptional service standards. Experienced in leading large, multi-disciplinary teams (250+), building high-performing cultures, and embedding service excellence across multi-revenue luxury environments.

Known for combining operational discipline with a strong focus on guest experience, brand integrity, and team development. Currently completing an Executive MBA, with a focus on leadership, organisational performance, and sustainable growth within premium hospitality businesses. Seeking a senior leadership role within a design-led, experience-driven hospitality brand.

Director of Operations & Head of Unreasonable Hospitality - Mad Swans

(2025-03)

Led the launch and operational delivery of a multi-revenue luxury countryside destination comprising premium dining, eco-accommodation, leisure, golf, wellness, and retail.

• Directed the end-to-end launch of a complex hospitality destination, embedding service standards, operational readiness, and guest experience design from concept through to opening.
• Expanded operational remit across all guest-facing and commercial areas, reflecting trusted leadership across a multi-faceted luxury environment.
• Defined and embedded guest experience principles focused on intuitive, high-touch service rather than transactional hospitality.
• Built and led senior leadership teams across all departments, shaping a culture of ownership, pace, and service excellence.
• Developed operational frameworks and SOPs ensuring consistency across all guest journeys while preserving flexibility and personality of service.
• Created full financial architecture including opening budgets, trading forecasts, and a three-year commercial maturity model.
• Led supplier partnerships and premium product curation, including development of a specialist wine programme and elevated F&B offer.
• Implemented full compliance, safety, and operational governance frameworks appropriate for a high-footfall luxury destination.
• Acted as senior stakeholder with founders, investors, and partners, contributing to brand development and long-term strategic direction.
• Hosted and managed press and industry visits including The Times and leading lifestyle and hospitality publications.
• Delivered successful launch and stabilisation of operations, establishing a scalable foundation for future growth.

Operations Manager - Hippo Inns / Chapter Collection (Stonegate)

(2019-02 - 2023-08)

Led operational and commercial performance across a portfolio of 16 premium, food-led venues, managing c.250 team members across multi-site operations.

• Owned operational and financial performance across a multi-site estate, partnering directly with Managing Director and CEO on trading performance, strategic direction, and investment decisions
• Conducted full site business reviews for leased and tenanted venues, including demographic analysis, competitor benchmarking, market trends, and performance diagnostics
• Developed investment cases and Capex proposals for site transformation and repositioning, including ROI modelling, break-even analysis, and long-term revenue projections
• Advised on strategic feasibility of converting sites into premium food-led operations based on commercial and market viability
• Led trading reviews, P&L performance analysis, and in-year forecasting to support estate-wide financial delivery
• Drove operational consistency across service, compliance, and guest experience standards
• Strengthened supplier and product strategy to improve quality, margin, and guest proposition
• Supported leadership development, succession planning, and multi-site capability building

General Manager - Hippo Inns

(2017-04 - 2019-02)

Turnaround leadership role focused on underperforming premium pub venue.

• Led transformation of underperforming site into a high-performing local destination through team restructuring, service retraining, and guest experience focus.
• Delivered rapid revenue growth within first two months of appointment.
• Secured and delivered development of external trading space, increasing revenue by 15%.
• Promoted to Operations Manager following sustained performance and leadership impact.

General Manager - Pitcher & Piano / Revere Pub Company

(2010-01 - 2017-12)

• Full commercial and operational responsibility for a £1.5m premium site, balancing service, profitability, and compliance.
• Acted as Legal Licensee ensuring full regulatory compliance and operational governance.
• Led team development, recruitment, and training for 20+ team members.
• Delivered consistent revenue growth through events, reservations, and local market activation.
• Maintained strong GP performance through disciplined cost control and stock management.

Executive MBA - Leadership, organisational performance, and sustainable growth within premium hospitality businesses - Arden University (2022-01)

BA (Hons) - Law - Birmingham City University (2008-01 - 2011-01)