Ejim Leonard

Dedicated and goal-oriented Trade Development and Sales Executive with over a decade of progressive experience in the fast-moving consumer goods (FMCG) sector. Demonstrated expertise in trade expansion, account management, client relations, sales operations, and business development. Adept in sales analytics, customer engagement, and strategic market execution.

Proven record of exceeding targets, driving revenue growth, and cultivating lasting customer relationships. Possesses excellent communication and leadership skills, complemented by technical fluency in MS Office, HYSYS, and MATLAB. Passionate about driving operational excellence and delivering measurable business outcomes.

Assistant Manager, Trade Development at Flour Mills of Nigeria PLC (2024-10 – 2025-09)

• Successfully expanded distribution coverage by 95%, increasing brand visibility in previously underserved markets.
• Designed and executed trade promotions that boosted sales volume by 80% within 6 months.
• Increased product penetration rate by introducing targeted campaigns aligned with consumer behavior.
• Leveraged Point of Sales insights to optimize sales strategies, resulting in a measurable uplift in repeat purchases.
• Reduced delivery turnaround time by 70%, ensuring faster product availability at retail outlets.
• Introduced market-driven pricing and promotional adjustments that boosted competitiveness.

Trade Development Executive at Flour Mills of Nigeria PLC (2021-02 – 2024-09)

• Expanded market coverage by securing 100+ new POS outlets, leading to a measurable increase in product availability.
• Strengthened retail penetration, achieving 20% growth in outlet activation within target timelines.
• Built a robust database that provided insights into consumer purchasing patterns, enabling data-driven decision-making.
• Designed optimized retail route plans that improved sales team productivity by 25%.
• Successfully presented and secured buy-in from key stakeholders, resulting in 328 new retail partnerships.
• Improved overall market share by tailoring sales approaches to consumer needs.
• Strengthened brand awareness and customer interaction through joint trade activations.

Van Sales Representative (VSR) at Flour Mills of Nigeria PLC (2017-11 – 2021-01)

• Executed product deliveries to retail clients and wholesalers.
• Maintained daily sales reports and reconciled accounts.
• Ensured product visibility, availability, and accessibility.
• Achieved daily and monthly sales targets consistently.
• Managed key accounts and resolved customer complaints.
• Reported competitor activity and suggested pricing changes.
• Built strong client relationships through excellent service.
• Coordinated delivery schedules and restocking routines.

Chemistry/Physics Teacher (NYSC) at Government Day Secondary School (2016-11 – 2017-10)

• Taught Physics and Chemistry to SS1–SS3 students.
• Conducted laboratory experiments and demonstrations.
• Evaluated students' performance and prepared results.
• Participated in staff meetings and student mentoring.
• Promoted discipline and academic excellence.
• Supported extracurricular activities and school events.
• Facilitated WAEC exam preparation sessions.
• Developed practical guides and teaching aids.

Van Sales Representative (VSR) at Flour Mills of Nigeria PLC (2013-01 – 2016-08)

• Conducted door-to-door product distribution and awareness.
• Maintained stock levels and replenished retail outlets.
• Promoted older products and facilitated upselling opportunities.
• Recorded market intelligence and relayed trends to management.
• Managed regional sales routes and coordinated delivery teams.
• Monitored customer satisfaction and response to product updates.
• Educated retailers on promotional offers and bonuses.
• Supported inventory and warehouse operations.

Laboratory Assistant (I.T. Student) at Bauchi State Water Board Plant (Gubi Dam) (2013-02 – 2013-08)

• Collected and tested water samples for purity and composition.
• Evaluated physical and chemical parameters.
• Analyzed microbiological characteristics under supervision.
• Ensured test compliance with WHO water standards.
• Documented findings and prepared daily reports.
• Maintained cleanliness and organization of lab equipment.
• Assisted in treatment plant tours for visiting scholars.
• Calibrated and maintained laboratory instruments.

MSc in Management, with Logistics and Supply chain – University of Hertfordshire

Postgraduate Diploma in Management – Ahmadu Bello University (2025-02)

B.Tech in Chemical Engineering – Abubakar Tafawa Balewa University (2016-10)

WAEC Certificate – Bauchi Urban College (2006-06)