Andrew Williams

I am a dedicated sales professional with a proven track record in field sales. In my present role I am pro-active in my approach with excellent product knowledge within the tile industry; I have demonstrated good confidence and results in new business sales - I always meet and exceed weekly and monthly targets. I am an excellent communicator, customer focused, assertive and I perform well under Pressure With the experience I have gained I am looking to utilize my knowledge to further my career within a dynamic company on the emphasis of a structured career path

Business Development Executive - Powerforce ( Molson Coors/ Haribo

(2026-05)

From May 2026 ( temporary contract covering absence)

• Increasing availability of Molson Coors brands Coors,Carling/Black label Madri, Sterapromen, Rekordelig cider, Haribo sweets.
• Driving sales into convenience stores throughout Bolton, Oldham, Rochdale
• Reporting competitor activity
• Inputting information using Company software
• Increasing availability
• Processing sales
• Administration
• Working from home
• Dealing with business owners/store managers of nationals and independent convenience stores

Regional Account Executive - Exsellence ( muller dairy) - North West region

(2024-11 - 2025-07)

To provide Field Marketing services to clients covering the North West region

• Dealing with wholesalers Bestway Bookers Parfetts
• order processing
• Consulting with in house buyers
• Reporting competitor activity
• Inputting information using Company app
• Covering the North West region M62 corridor to include Manchester Liverpool Leeds Sheffield
• Working from home
• Administration

Sales Agent; Area Sales Manager - Self-Employed - North

(2010-03)

Following redundancy and Ceramic Collections’ subsequent fall into administration I established a sales agency to market ranges of Spanish ceramic/porcelain tiles and products into the UK market. A field based role, covering the whole of the North, generating new business into retailers, showrooms, merchants and distributors. The role involves all elements in the sales cycle from initial cold calls and approach work, setting appointments and presenting product portfolio, through to closing business and agreeing trading terms.

I am currently averaging a 75% conversion rate from calls. From a standing start the region now turns over approximately £850K pa

Area Sales Manager, reporting into the Sales Director - Ceramic Collections - Nottingham, Derby, Manchester and the M62 corridor

(2008-08 - 2010-01)

In my position as Area Sales Manager, I am directly responsible for the sales and marketing of a varied product range (includes ceramic, porcelain, travertine tiles) to a customer base of independent retailers. My territory is extensive and covers Nottingham, Derby, Manchester and the M62 corridor. The sales, geographical and journey planning was something I decided upon, with management support.

I am responsible for all elements of the sales cycle from core account retention, updating display boards/merchandising, up-selling and introducing new product lines, through to annual negotiations.

• In addition, central to the development of the region, was calling on new target retail accounts.
• Liaising with factory agents and suppliers, ensuring an effective supply chain across the region
• Weekly/monthly sales reports

Area Sales Manager reporting to National Sales Manager - Distribution Supplies Limited - M6/M62 corridors

(2008-02 - 2008-08)

• Selling a range of ceramic tiles and accessories, porcelain, travertine tiles, primarily winning business with independent retailers and studios.
• Developing new business, ensuring a consistent pipeline of new customer prospects
• Introducing new products, sales presentations
• Account management and development of accounts once business has been secured.
• Maintaining and Developing existing accounts - covering M6/M62 corridors.
• Prioritising daily tasks, weekly/monthly sales reports
• Reporting to National Sales Manager

Sales Assistant promoted to Senior Sales Executive - Topps Tiles

(1999-04 - 2008-02)

• Selling to consumers and companies – representing one of the UK’s best known tile retailers
• The role centred around sales and customer care
• Product information, liaising with suppliers
• Inputting data onto a computer using windows
• Deputizing in absence of a Manager
• Conversant in day to day running of the business
• Cash handing, card processing & banking

CSE`s - Mathematics 1, English 1, General Science 1, Woodwork 1, Social Studies 2, Craftwork 2, PE 2 - Sharples Secondary School