Emily Allen

I am an experienced professional in the field of creative copywriting with a background in public relations and corporate communications. I have a versatility of tones and voices, and I write to engage, enthuse, and achieve a purpose, whilst staying within organisational house style. I am seeking a new role that will allow me to expand on my writing skills to further a company’s aims and goals.

B2C e-commerce product copywriter, Etsy/eBay (April 2022 – current)

• On-brand product marketing short-form copywriting to enthuse customers with the product and to increase sale numbers.

• Simplifying complex topics and writing clear, precise, and engaging long-form copy for blog posts and websites to increase web traffic and organisational awareness. Promoting work on Twitter, Facebook, and Instagram social media sites.

• Interviewing underrepresented authors and reading and writing reviews of their books before they are published to promote sales upon publication.
• Writing content in the form of Q+A articles for website publication.

• Engaging audiences by creating compelling long and short form web page copy and content, social media platforms, newsletters, and print materials to raise awareness of premature births and to educate the public.
• Ensuring content adheres to SEO optimisation and brand guidelines.

University of Edinburgh (September 2018 - August 2019)

MSc (Hons), Merit, Intellectual History [minor in Sociology]

[Thesis: “Holding History in our Hands: A tactile examination of historical novels and antiquarian texts as primary historical sources in their own right.”]

University of St. Andrews (September 2014 - July 2018)

MA (Hons), Upper Second Class, English Literature and French

[Thesis: The Union of Art and Literature: The marriage of the written word and visual imagery from Blake to Rosetti.”]