Emma Davidson

B2B Marketing Professional with experience delivering integrated marketing campaigns, events, webinars and customer engagement programmes across technology, professional services and industrial sectors. Experienced in taking campaigns from planning through to execution, including audience targeting, email marketing, social media, content and collateral, lead generation and post-campaign follow-up. Strong experience in product marketing, customer marketing and stakeholder management, working closely with sales, product, customers and partners to deliver commercially focused marketing activity.

Marketing Consultant - Freelancer

(2025)

• Marketing Consultant delivering end-to-end marketing strategy and integrated campaigns across all digital channels for clients
• Managing and growing social media channels, including content planning, scheduling and community engagement
• Developing and executing lead generation campaigns to support brand awareness and business growth
• Optimising website content and user experience
• Creating, coordinating, and managing marketing collateral

Global Product Marketing Manager - Unit4

(2023 - 2025)

• Develop and execute go-to-market strategies for software products, aligning product positioning with customer needs and market trends to drive revenue growth.
• Create compelling product messaging, sales enablement materials, and customer assets, supporting sales teams and improving customer engagement.
• Collaborate cross-functionally with product, sales, and marketing teams to ensure successful product launches and market adoption, delivering measurable business impact.

Marketing Manager - Tribus Digital

(2022 - 2023)

• Built marketing function from ground up, working closely with board of directors to create a marketing strategy aligned with business goals of new business acquisition, sector diversification and building brand equity
• Defined customer personas, value proposition, and service messaging
• Responsible for content & design strategy and distribution across all marketing channels
• New brand and service division brought to market within first year

Global Marketing Strategy Manager - Product, Enterprise & Partner - Insights Learning & Development

(2020 - 2022)

• Execute targeted campaigns to drive revenue generation and engagement for new business, aligned with the strategic sales strategy
• Responsible for growth of Enterprise accounts and Partner Channel through the identification of account-based marketing and thought leadership opportunities
• Global customer marketing lead on product & digital transformation projects

Marketing Manager / Client Relationship Manager - 20/20 Project Management

(2017 - 2020)

• Accountable for the planning and delivery of the corporate marketing strategy to support the business plan and allow for new products to be successfully brought to market
• Delivery of the communications strategy including targeted advertising campaigns, brochures, e-mail marketing, social media messaging and internal/external newsletters
• Led a full rebrand of the business including project management of web design & structure, redesign of sales literature and ownership of corporate branding guidelines
• Supporting effective delivery and growth of key accounts

Employee Director - 20/20 Project Management

(2018 - 2020)

• Represent employees and Employee Ownership Trust on the board of directors
• Head of the Change Management Team, responsible for implementing new values and culture after Employee Ownership transition
• Responsible for implementing employee appraisals, development plans and behavioral assessment in line with new culture & values

Marketing Manager - Glacier Energy

(2014 - 2017)

• Responsible for establishing the marketing function from the ground up
• Develop, deliver and maintain strategic marketing & communication plans
• Manage the brand strategy to support global acquisition and merger plans for business growth and expansion

BSc - Forensic Psychology - UNIVERSITY OF ABERTAY (2006 - 2010)

Marketing Strategy & Planning - CHARTERED INSTITUTE OF MARKETING