Emma Richards

Goal-focused, experienced Senior Account Manager with a proven track record in digital marketing, e-commerce content strategy and retail activation for global tech brands. I am passionate about improving the path to purchase journey through dynamic, engaging solutions across digital and print channels.

Seeking a challenging digital marketing role where my expertise in Amazon Vendor Systems, product content optimisation (ATF/A+), localisation and multi-channel asset management can deliver measurable commercial impact.

smp, London — Senior Account Manager

2013-2024

Clients: Western Digital, Fitbit, SanDisk

Managed and executed global digital marketing and retail activation projects for leading tech brands including Western Digital (including WD, WD_BLACK, SanDisk), Fitbit and SanDisk (prior to Western Digital Acquisition). Focused on driving e-commerce performance, asset localisation and multi-channel content excellence.

Amazon E-commerce & SEO Optimisation

Managed Amazon brand store optimisation, creation, and distribution across 5 languages, ensuring ongoing maintenance and compliance with Amazon guidelines.

Oversaw the localisation and upload of repurposed US Amazon Brand Store content for the UK, DE, IT, and ES markets.

Managed ATF product reporting and compliance checks, optimising product listings (images, titles, bullets, description) to improve visibility and conversion on Amazon.

Created and completed Amazon A+ Page content from briefing for digital design and copy teams, ensuring alignment with brand and Amazon requirements.

Executed A+ premium and standard page uploads and asset updates, and regularly audited content for performance and control (ATF and A+ content).

Responsible for the creation and localization of Vine guides for key product launches.

Multi-Channel Digital Marketing & Asset Management

Managed the creation and localisation of a wide range of retailer digital assets, including banners, landing pages, and email campaigns.

Managed a number of digital campaigns from concept to delivery and maintained the SanDisk internal portal assets including regular retailer email communications and asset uploads.

Retail/POS & Print Management

Managed the large-scale update of over 200 individual Fitbit POS units print assets across 12 countries.

Developed the first fully interactive Fitbit POS unit, displayed exclusively in Harrods.

Used JDA planogram software to create and deliver product bays for product placements across EMEA retailers.

Managed the creative and copy (English and German) for the 46-page SanDisk “Channel Flash” retailer magazine with 10,000 copies printed and distributed.

simbiotik, London — Account Executive

2012 - 2013

Clients: Accor Hotels, Brother printers,

Focused on partnerships exchange for clients including reaching out to establish new relationships.

Established new partnerships based on reciprocal asset exchange.

Responsible for regular strategic and creative approaches and presentations.

MAA Diploma in Integrated Marketing (2014)

Account Management Excellence Course (2016)

University of Glasgow — 2.1 MA in Literary Studies (SEP 2006 – JULY 2011)

Université de Lausanne — Linguistics & Comparative Literature (JAN 2010 - JULY 2010)