Consultant - Usk Valley Cheese Company
(2025-01)
- Developed and grew an artisan cheese company from concept to production, establishing a distinctive brand rooted in Welsh heritage.
- Developed and launched a portfolio of award-worthy cheeses, including unique gouda and brie-style varieties infused with herbs, spices, and botanicals, creating strong market differentiation.
- Secured listings with retail buyers including farm shops, delis, and specialty food outlets, expanding brand presence across Wales and beyond.
- Designed and implemented pricing strategies (wholesale, retail, and DTC) that balanced premium positioning with commercial viability, driving profitability and growth.
- Planned and executed successful events such as tastings, trade shows, and social events, strengthening brand awareness and customer engagement.
- Implemented automated email flows via Klaviyo, building segmented campaigns that increased customer engagement, repeat purchases, and DTC sales performance.
- Introduced data-driven account management using HubSpot, improving customer relationship management and sales pipeline visibility.
B2B Education & Events Manager - Legal & General
(2024-03 - 2025-03)
- Planned, managed, and delivered a wide range of in-person and online events, successfully supporting strategic business objectives and strengthening brand presence.
- Managed the development of content, including event presentations, working with creative agencies and ensuring content goes through the appropriate review and approvals process.
- Ensured our presence at external events follows best practice and that we are aligning with our brand and business objectives to ensure a high-quality event experience.
- End to end management of flagship industry conferences including managing our overall brand presence and any speaking opportunities.
- Sourced, onboarded and developed new relationships with event suppliers.
- End to end event budget management including post event budget reconciliation and reporting procedures.
- Provided detailed post event evaluation, audience analysis, budget analysis, metrics and ROI.
- Worked with the Campaign Managers to test, monitor, and adapt event communications.
Marketing Relationship Manager - Legal & General
(2024-03 - 2025-03)
Achievements
- Project managed and launched an online voucher incentive campaign in conjunction with Nationwide Building Society to drive Life insurance sales. By supporting the delivery of associated direct marketing activities such as email, the campaign is projected to deliver over 500 sales during a 6-month period.
- Worked collaboratively with internal Behavioural Science team to critique email, product web pages and Coupon at Till activity, delivering recommendations to Sainsbury's Bank.
- Delivered new and improved call centre quote summary emails for Barclays, Nationwide, TSB and Sainsbury's Bank.
- Developed bespoke partner versions of the L&G claims campaign collateral to support adviser engagement for Barclays, Nationwide, TSB and Virgin Money.
- Worked collaboratively with partner marketing and distribution teams, offering advice and recommendations to support the planning and delivery of their protection marketing programmes through bank and building society brands.
- Built strong working relationships with relevant partner marketing teams to understand their customers and brands, and identify opportunities to improve performance and optimise budget.
- Ensured that all campaigns met the required brand guidelines, regulatory standards, and all L&G specific requirements for compliance/advertising approvals sign off.
North Europe Partner Program Manager - EssilorLuxottica
(2022-06 - 2024-02)
Achievements
- Took the lead with developing Essilor Experts, Luxottica Rewards, EL360 programs across North Europe. Also consolidated and scaled Essilor Experts program, ensuring greater consistency across the region.
- Worked with key stakeholders to develop a robust annual roadmap, focussing on high engagement campaigns and activities that would attract customers into the program and nurture existing relationships.
- Monitored and reviewed the usage of the program and associated benefits, adding new or replacing existing ones depending on demand.
- Responsible for coordinating communications to EL360 and Essilor Experts customers via a dedicated monthly newsletter and newsfeed content on EssilorPRO.
- Reported on fluctuations with the partnership database and worked with stakeholders to devise strategies to strengthen the volume of program partners.
- Produced supporting materials such as welcome packs, brochures and sell in presentations.
- Aided the deployment of a strong acquisition strategy for UKI sales team by creating a range of support tools.
Channel & Trade Marketing Executive - Essilor Ltd
(2016-10 - 2022-06)
Achievements
- Project led the launch of the 'Essilor Experts' customer partnership programme in the UK & Ireland. Developed and implemented a full 360 plan and, with support from key stakeholders, successfully on boarded 1,200+ ECPs. Also managed a £600k+ budget to drive growth and attract new partners.
- Developed a new loyalty platform which allows ECPs and wholesale customers to earn and redeem loyalty points on a selection of benefits that supports their businesses. Worked with a development agency to design UI/UX and launch the site across two markets.
- Responsible for delivering personalised multichannel marketing campaigns for ECPs to accelerate their growth, including SEO and targeted Facebook Ads.
- Responsible for comprehensive trade show programme. Managed all areas of events, from strategic planning through to post-event analysis and follow up, ensuring each one provided positive ROI. Events included 100% Optical, Optix Conference, Sightcare, Optometry Tomorrow.
- Experience of category management by building brand awareness (B2C & B2B2C) and increasing share of voice of Transitions within Essilor Group.
- Initiated and delivered a comprehensive 'Principles of Marketing' training programme for the commercial team. This involved designing several modules which were delivered virtually along with testing facility.
- Developed B2B and B2B2C communication i.e. PR, solus emails, e-newsletters, social media.
- Supported annual 'Take Two' B2B/B2B2C lens promotion. Developed offer mechanics, liaised with internal IT programming team, developed communication and POS packs.
- Liaised with external agencies on a variety of projects which were aligned to the strategic objectives of the business unit and allocated budgets.
- Fluently used Salesforce e-CRM platform for building campaigns, providing analysis and reporting.
- Created scalable trade marketing assets.
- Worked with a variety of internal stakeholders: Commercial team, MIS, CRM, Senior Management.
Junior Marketing Executive - Immediate Media Co.
(2014-07 - 2016-10)
Associate Brand Manager - Johnson & Johnson Vision Care UK
(2013-07 - 2014-02)
(Contractor)
Marketing Assistant - cbnine Limited
(2012-07 - 2013-03)
