Web Content Production and CMS Operations Contractor - iAdControl Limited
(2025-01 - 2026-08)
Freelance contracts roles overview
- Deployed Compare the Market's 2000+ page Contentful migration, 300+ LPs CX improvements, 500+ redirects, boosting CRO by 15%.
- Coordinated with cross-functional teams, resolved bugs, ensured timely releases across multiple workstreams in fast-paced environments.
- Hosted a webinar with Enterprise Nation. Ad hoc advising small business website owners with Web Accessibility, on-page SEO, and UX.
Senior Web Producer to Content Design Operations Specialist - BT.com and EE.co.uk
(2018-04 - 2024-07)
Key highlights
- Remediated iComply's Accessibility score by 26.5% in Q3 2021. Accredited Accessibility Torchbearer for hands-on advocacy and training.
- Amplified the Siteimprove QC/QA web score by 34% for BT Mobile, Broadband, TV, and Sport digital estate projects from 2018 to 2020.
- Streamlined BAU by initiating audits to justify the removal of 80+ legacy AEM pages, resulting in SEO wins, data and content efficiencies.
- Project managed a £50k annual Ops Expenses budget, saving £5k within 6 months by cleansing Adobe CC vendor licences and usage.
- Received brilliant yearly reviews. Won Beyond Limits Trailblazer and Digital Unscripted Awards. Nominated for User at Heart, Nifty Ninja.
Senior Web Producer to Content Design Operations Specialist - BT.com and EE.co.uk
(2018-04 - 2024-07)
Role overview
- Delivered in Agile, governing Figma designs to AEM headed/headless, DAM and user permissions, proposed/tested components in staging.
- Maintained Design Playbook and guides, Adobe Target clean up, helped scale EE Design System, fast-tracked Accessibility backlog.
- Supported the 200+ design team and the design director with ops efficiencies, resourcing needs, leading cross-functional internal events.
- Successful project delivery for overnight iPhone launches, digital campaigns, CPI updates, AEM staging releases, design maturity matrix.
- Technical and creative collaboration with Developers, Designers, Researchers, Product Owners, Scrum Masters, Writers, legal teams.
Global Web Development and QA Consultant - iAdControl Limited
(2011-08 - 2021)
In-house and agency contracts | BT, Farfetch, Media Arts Lab (TBWA), Hogarth (WPP), Oliver (The Brandtech Group), Iris, 9 Yards. Agency projects delivered for Apple, MINI, Emirates, Santander, Shell, Vodafone, HP, Toni & Guy, Betfair, Teisseire. Freelance contracts roles overview
- Managed market localisation for content delivery, testing assets across EMEIA campaigns for e-commerce sites, email, TV, film trailers.
- My article, How Web Accessibility and SEO Crossover, is published on W3C/WAI website under 'Increase Revenue/Decrease Costs'.
- Applied Google Analytics, Google Business, Google Search Console for businesses. Hosted at Google Campus, The London Escalator.
Content Designer to Web Developer - Cofunds
(2008-09 - 2011-07)
A former Legal & General company. Role overview
- Co-managed user journeys for 45 partner-operated microsites; designed mock-ups in Photoshop/Dreamweaver; edited HTML/CSS.
- Led the rebranding of the website, streamlined migration, improved SEO, enhanced Visio wireframes, supervised web juniors.
- Improved the client, product, technical, and legal content on multiple transactional intermediaries and institutional investor platforms.
- Substantial contribution to launching projects in an Agile environment for MoneySupermarket, Suffolk Life, and Legal & General.
- Built rapport with cross-functional teams with Business Analysts, Marketing, Compliance, UAT, Software Developers, IT and agencies.
Web Marketing Executive - UK and France - Orange.com
(2007-07 - 2008-06)
Role overview
- Restructured the platform navigation, web author for device specifications, adhered to Orange standards, ensured consistency.
- Integrated videos, created animations, developed HTML and CSS skills, improved usability, updated the EN and FR newsletters.
- Pioneered multiple design mock-ups in Photoshop for specific sections of the website, approved by senior stakeholders.
- Governed the Orange Partner portal, implemented technical requirements and enhanced the information architecture.
- Worked closely with the Mobile Device team, the US-based agency, and other key internal and external vendors for events.
Web Content Manager - Europe - Ukash, Paysafecard.com
(2006-10 - 2007-04)
Role overview
- Project-led the migration and localisation rollout with translation agencies for 16 countries expansion, developed the content strategy.
- Headed up the UK and European web publishing platforms, enhanced banners, increased traffic in Q3 for the UK, FR, DE and ES.
- Managed, documented, and trained colleagues on the new CMS, and ensured they were aware of best practices and limitations.
- Corresponded with pan-European Business Managers regarding country-related websites and legal and banking terminology.
- Worked with B2B/B2C Marketing Managers, delivered business objectives and design solutions, and budgeting accountabilities.
Web Producer - Kelkoo.co.uk
(2004-11 - 2006-10)
A former Yahoo! company. Role overview
- Led the in-house CMS and publishing e-commerce content, webmaster of offers, category improvements, fixed bugs via Bugzilla.
- Maintained existing HTML and ASP files, amended assets, enhanced the UX and improved on-page SEO across the website.
- Successfully headed up TradeDoubler accounts for clients, tracked business activity from PHP problem-solving to ROI reporting.
- Researched keywords, integrated Google AdWords for PPC (Pay Per Click) advertising and for the Yahoo! Sales and Marketing teams.
- Worked closely with the senior e-commerce producer to deliver content and merchants specified by the Sales and Product teams.
Web Graduate - Rouse.com
(2004-03 - 2004-03)
Role overview
- Designed Rouse's posters, brochures, banners, and animations across both offline and online platforms for upcoming events.
- Developed sound skills in HTML, revamped Flash, Illustrator, 3D and Photoshop files, leaning on my University design experience.
- Updated the website and intranet content daily for the Rouse Lawyers, Partners, IT, Marketing teams and senior stakeholders.
Retail Assistant to Retail Manager - Historic Royal Palaces
(1998-11 - 2005-07)
Role overview
- Managed and delegated a team of three at the HRP concession within the Britain & London Visitor Centre in Regent Street, London.
- Helped update HRP's website at the Tower of London, which led to a great stepping-stone in my digital content marketing career.
- Executed visual merchandising of royal souvenirs, sorting out deliveries, stocktaking, evaluating trends, and achieving sales targets.
- Worked at Kensington Palace, Hampton Court Palace, Tower of London Gift Shops and the HRP Warehouse.
Retail Sales Associate - Prada, Hermès, Swarovski, Harvey Nichols, John Lewis, Selfridges
(2002-11 - 2003-03)
Role overview
- Supported celebrities and high-profile clients for luxury retailers and provided the best in-person customer experience.
