Lisa Pearson

A senior marketing professional with 15+ years’ experience in driving business growth through the development and delivery of considered marketing and business development strategies.

Recognised as an authentic leader who delivers engaging and innovative activity aligned with customer-first focused plans, endorsed by insight and relevant industry data.

Repeatedly proven as a growth enabler, with a strong understanding and appreciation of all platforms and audience targeting tools required to meet relevant business objectives.

Key Attributes

• Award-winning Marketer and recognised Senior Leader
• Renowned for developing and delivering strategic campaigns across multiple platforms, resulting in increased brand awareness and ROI.
• Generalist communications support.
• Enthusiastic, creative, passionate, adaptable and exceptionally organised
• Excellent at developing and maintaining strong internal & external stakeholder relationships.
• Confident communicator, presenter and negotiator.
• Incredibly passionate in regards to continued professional & personal development of self and colleagues

Specialities

Growth Strategy (Development, Delivery, Analysis)

Brand Development

Full Mix Media Planning(Collaboration & Partnership Development)

Stakeholder Management

Mentoring/Coaching & Professional Development

My professional background, to date, has provided detailed awareness/understanding within both the private and public sector – mainly within challenging marketing and commercial functions, as well as having significant involvement in leadership, transformation and innovation focussed projects across several industries. I have operated in senior marketing leadership positions across varied sectors and industries – ranging from professional services, leisure & tourism, and public transport, as well as within an innovative B Corp business in the digital media sector. I am extremely honoured to have achieved 2 prestigious award wins for Marketer of the Year in the last decade, as well as being included in the Northern Power Women POWER LIST.

I consider myself to be an authentic leader, a real problem solver and an innovator.

The University of Manchester: Alliance Business School - MSc Management Practice

CIM Senior Leadership Apprenticeship: Level 7

Liverpool John Moores University: BA Hons Business & Combined Studies (Marketing & HR)

Liverpool John Moores University: HND Business Studies