George Winfield

A performance-led, organised professional with experience in managing client relationships, service delivery and stakeholder communication within fitness and performance environments. Trusted with working on different projects, co-ordinate multiple priorities and support growth through high-quality customer experience and relationship management. Experienced working across coaching, operations, onboarding and product delivery while having a strong focus on retention, focused communication and continuous improvement.

Now seeking an account management role to apply strong interpersonal skills, organisation and client-focused delivery to focus on developing long-term relationships and commercial success.

Personal Trainer & Online Coach at Self-Employed (2023-01 – Present)

• Built and managed coaching business delivering both in-person, services and consultancy services alongside managing a separate sports massage client diary. Developed from £25,000 pa to £42,000 pa turnover since being self-employed.
• Managed end-to-end client relationships from onboarding, scheduling, communication, progress reviews and service delivery to maintain client retention and satisfaction.
• Coordinated two international training camps alongside another coach including planning, onboarding, and continuous support to all clients throughout the camp. Built from 12 clients to 28 in one year.

Sports Massage Therapist at MSO Physio (2024-01 – Present)

• Work alongside physiotherapist teams to support patient treatment programmes.
• Manage bookings, communication, planning and service delivery.
• Provide tailored plans to clients from the general population to international-level athletes.

Head of Group Fitness at Hybrid Fitness (2023-01 – 2024-12)

• Managed and developed five group training products, ensuring consistent delivery and alignment with business and customer requirements across all sites.
• Launched training and development tools, and upskilled new trainers via CPD sessions. Supported all staff across all sites.
• Supported recruitment, training and onboarding of new staff members.
• Liaised with directors and leadership team to maintain standards and develop the product through its lifecycle.
• Supported wider leadership team in the development of new franchises.

Personal Trainer & Head Coach at David Lloyd Clubs (2018-01 – 2022-12)

• Managed client relationships, retention & delivery with the focus on long-term engagement.
• The club was consistently top three for sales performance, while regularly featuring in the top fifty trainers for sales in the company.
• Led the launch of a Small Group PT product at a pilot site, developing the product through initial stages and then maintaining operational success.
• Collaborated with head office and regional stakeholders on Group PT product, helping to develop the offering as an internal coach development pathway.

General Assistant / Online Shopper at Sainsbury's (2014-01 – 2018-12)

• Demonstrated work ethic, customer service & reliability in a fast-paced retail environment.

Strength & Conditioning Coach at Surrey Cricket EPP (2024-01 – 2025-12)

• Supported future academy prospects in S&C development.
• Delivered sessions developing movement competency & physical preparation.
• Educated players on training principles, recovery and professionalism.
• Helped nurture confidence, accountability & resilience.

Strength & Conditioning Intern at London Scottish RFC (2022-01 – 2023-12)

• Collaborated across all teams to support players in training and on match days
• Used Catapult GPS data to support monitoring.
• Involved in Return to play programmes for injured players.
• Observed elite environment at Harlequins RFC.

A-Levels in Drama, Psychology and Business studies

Mini MBA in Marketing

Prince2 (in process)

Level 3 personal training and sports massage therapist