Gera Balleras
Client Services Director
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About
Philippines-based client services and account leadership professional with over 15 years of supervisory and management experience across integrated marketing, digital campaigns, retail, e-commerce customer journeys, and agency operations. Experienced in managing senior client relationships, annual strategic roadmaps, cross-functional delivery, commercial performance, and business reviews.
My portfolio includes leading Philippine retail destinations and well-established consumer brands across food, dining, property, and lifestyle sectors. I combine brand-building expertise with data-informed optimization, clear executive reporting, and hands-on team leadership. I am open to international and remote opportunities where my agency experience, regional market perspective, and ability to manage diverse stakeholders can support sustainable business growth.
Experience
GROUP ACCOUNT DIRECTOR
Beeline Now Consulting Services, Inc. | Philippines
May 2026–Present
Lead senior client relationships, account strategy, and integrated delivery for Globe Business, a leading Philippine telecommunications provider; Pemeco, an enterprise technology consultancy; and Equinix, a global digital infrastructure company.
Translate business and commercial priorities into content, communications, digital campaign, and SEO roadmaps.
Oversee scopes, budgets, timelines, stakeholder alignment, and performance reporting while providing proactive recommendations to support account growth.
Coach Account Managers and serve as the senior escalation point for clients and internal teams.
MARKETING AND GROWTH CONSULTANT
Mobile Electronics Installs Australia | Australia, Remote
March 2026–May 2026
Translated market, audience, and campaign insights into content, brand visibility, customer engagement, and lead-generation recommendations for the Australian automotive electronics market.
Developed a six-week LinkedIn content program supported by campaign assets, video concepts, and email marketing initiatives.
Helped strengthen the company’s digital presence and business-to-business communications.
HEAD OF ACCOUNT MANAGEMENT
Oddefy Creatives Inc. | Philippines
May 2022–August 2025
Directed portfolio strategy, annual planning, senior client relationships, P&L management, forecasting, resource allocation, and integrated delivery across retail, entertainment, healthcare, consumer goods, and regulated industries.
Led customer-facing campaigns for One Ayala and Vermosa, two major mixed-use retail developments in the Philippines; Lemon Square, a local packaged-food brand; iWantTFC, a global Filipino streaming platform; Generika Pharmacy; PMFTC; and OKBet.
Managed projects from strategic briefing and campaign development through digital rollout, performance evaluation, and optimization.
Coached account teams, established delivery standards, and collaborated with strategy, creative, media, production, and supplier partners to maintain quality, timelines, and account profitability.
ACCOUNT DIRECTOR – CONSULTANT
Fatfree Inc. | Philippines
July 2020–May 2022
Led client strategy and end-to-end integrated campaign delivery across traditional and digital channels for San Miguel Purefoods, one of the Philippines’ leading food brands, and Nutrilin, a nutritional supplement brand.
Coordinated multidisciplinary teams and external suppliers while strengthening client relationships, account processes, and delivery consistency.
ACCOUNT DIRECTOR
Hello Doctor Philippines | Philippines, Remote
December 2021–May 2022
Developed digital-first brand, content, and customer communication strategies for healthcare and pharmaceutical clients.
Advised clients on audience needs, brand positioning, content credibility, customer engagement, and sustainable digital growth.
Coordinated strategy and execution across internal specialists and external stakeholders.
GROUP BUSINESS DIRECTOR
Bonsey Jaden Philippines | Philippines
November 2020–November 2021
Led digital marketing programs and senior client relationships for international brands including Cetaphil, Abbott’s FreeStyle Libre, FWD Insurance, Lexus, and ING Bank.
Oversaw customer journey planning, content strategy, campaign implementation, performance reviews, revenue tracking, and agency margins.
Connected client business objectives with integrated digital solutions delivered by cross-functional teams.
GROUP ACCOUNT DIRECTOR
Tribal DDB Philippines | Philippines
May 2016–July 2020
Led integrated marketing and digital programs for SM Malls, one of the Philippines’ largest retail property networks, and leading telecommunications brands including Smart, TNT, Sun Cellular, PLDT, and Cignal TV.
Directed strategy, creative development, content, digital production, media integration, consumer activations, campaign optimization, and performance reporting.
Managed account financials and led large cross-functional teams responsible for complex, high-visibility campaigns.
ASSOCIATE ACCOUNT DIRECTOR
Jump Digital Asia | Philippines
July 2015–May 2016
Managed digital accounts and coordinated campaign planning, creative development, production, implementation, and reporting.
Worked with clients and multidisciplinary teams to translate business requirements into clear and actionable campaign deliverables.
SENIOR ACCOUNT MANAGER
Havas Media Ortega | Philippines
March 2014–May 2015
Managed client relationships and communications programs, including corporate communications work for Globe Telecom.
Coordinated strategy, media, creative, and production requirements while maintaining alignment on deliverables and timelines.
ACCOUNT SUPERVISOR
Propel Manila | Philippines
July 2013–October 2013
Supported integrated account planning and campaign delivery, coordinating client requirements with creative and production teams.
Monitored timelines, deliverables, and stakeholder feedback to maintain efficient project execution.
SENIOR ACCOUNT MANAGER
J. Romero Advertising | Philippines
July 2010–December 2012
Managed integrated campaigns for Tiendesitas and Greenhills Shopping Center, prominent Philippine retail destinations, as well as consumer brands Dunkin’, Highlands Corned Beef, and Shakey’s.
Oversaw client coordination, campaign planning, creative development, production, and implementation across traditional and consumer-facing channels.
SENIOR ACCOUNT MANAGER
Logika Concepts Inc. | Philippines
February 2008–June 2010
Managed client accounts and coordinated integrated campaign requirements from briefing through production and execution.
Maintained client relationships while aligning internal teams and suppliers on scope, timing, and quality standards.
PROJECT COORDINATOR
GMA Marketing & Productions | Philippines
2007
Coordinated project requirements, schedules, production activities, and stakeholder communications for marketing initiatives.
Helped ensure that deliverables were completed according to agreed timelines and requirements.
PRODUCTION MANAGER
Brainbox Company Inc. | Philippines
2005–2007
Managed production schedules, resources, suppliers, and project requirements across multiple client deliverables.
Coordinated with account and creative teams to maintain production quality, cost efficiency, and timely completion.
ACCOUNT EXECUTIVE
Greatwall Advertising | Philippines
2004–2005
Supported day-to-day client servicing, campaign coordination, status reporting, and project implementation.
Worked with creative, production, and supplier teams to deliver advertising requirements accurately and on schedule.
Education
Bachelor of Arts - Mass Communication - San Sebastian College - Recoletos, Manila (2000 - 2004)
