Stuart Hornby

Experienced marketing professional with a diverse background in integrated campaign management, specialising in brand strategy, brand development and brand activation for both B2C and B2B clients.

Strategic thinker with an entrepreneurial spirit and strong business acumen, adept at developing client relationships and driving agency revenue.

Responsible for delivering integrated campaigns for a diverse range of clients in a mixture of sectors, including; Manufacturing, the built environment, FMCG, hospitality & leisure and medical.

Worked closely with National, European & Global senior level decision makers, whilst also being hands-on in

Client Services Director, IF Agency: September 2015 - present - Roles and responsibilities:

• Directed agency’s key accounts, managed campaigns and built relationships with multi-level internal and external stakeholders
• Delivered campaign strategy and communication plans
• Close management of campaign budget planning and monitoring
• Developed brand identities, including visual and tone of voice guidelines
• Insight gathering and audience profiling to support effective brand communications
• Worked closely with key strategic partners, including media, PR, development agencies and printers, to deliver fully integrated campaigns
• As part of the senior leadership team, forecast commercial performance and monitoring, set strategic direction for growth and encouraged company culture
• Built a highly capable client service team, providing clear and inspiring leadership with ongoing developmental support • Worked across a broad range of clients in niche and technical sectors
• Led teams to deliver the full spectrum of agency services, from conducting initial brand audits and running brand architecture sessions, to developing distinctive brands and activating them across all appropriate channels.

Key clients and projects included:

Zentia

• Following a buy out, our task was to re-brand Zentia (a ceiling tiles and solutions company) and launch it across the UK, educating the market on the new proposition and new products • Led the agency team developing all brand and product campaigns and delivered an integrated plan that connected directly with their core audience of architects and contractors • Delivered an empowering brand and a range of campaigns - from identity to digital, social to CRM

Minova

• Minova is one of the global leaders in the mining sector, with a global footprint and head office in the US
• Managed the agency response to a full re-brand, from immersion sessions with the heads of each country to facilitating brand workshops with the SLT in the US
• After completion of a new brand architecture, the global brand was developed, quickly followed by country and sector campaigns

OGGS

• OGGS is a revolutionary plant-based egg alternative
• Guided the team in the development of a strategic brand idea, supporting OGGS to build an egg revolution
• Worked closely with planning partners and developed a new strategic positioning
• The idea was brought to life through social and print assets
• Various campaigns were created, aimed at specific audiences from curious cooks to educated vegans, all with appropriate images and copy

CIM Professional Marketing Postgraduate Diploma

BA 3-Dimensional Design, Sheffield Hallam University - graduated with 2:1