Giorgio Cattano

Currently leading the UK wholesale expansion for Italy’s top frozen food manufacturer, I manage multimillion-pound portfolios and deliver tailored training, pricing, and growth strategies. I’ve been in the Food industry for over a decade, honing my skills under the leadership of some of the best brands in the World

Key Achievements

• Delivered 18% revenue growth across national accounts at GCL Food Ingredients
• Managed £2.5M territory at PepsiCo, launching 871 SKUs in under 6 months
• Led UK expansion and strategic wholesaler growth at Surgital (premium frozen meals)
• Founded and scaled a UK-based Sicilian food startup with direct B2B and B2C sales
• Fluent in CRM systems: Salesforce, Hubspot, Datafile

Key Skills

• National Account Management & Sales Strategy
• CRM & Commercial Process Improvement
• Contract Negotiation & B2B Relationship Building
• Team Coaching & Cross-Functional Collaboration
• Fluent in Italian and English | Culturally adept with Mediterranean food and wine sector

WSET level 2.

WSET level 3