Graeme Porter

Results-driven Club Manager and sales professional with a proven track record of driving membership growth, increasing retention, and leading high-performing teams. Progressed rapidly from Sales Consultant to Club Manager at Core24 Health Clubs through consistently exceeding targets, setting company sales records, and demonstrating exceptional leadership capabilities. Recognized as the Number 1 Sales Consultant across all Core24 Health Clubs and recipient of the prestigious Champion 12 Award after achieving commission targets for 12 consecutive months.

Passionate about helping customers achieve their goals while delivering strong commercial results and building positive team cultures.

Club Manager | Assistant Manager | Sales Consultant - Core24 Health Clubs - Mornington & Somerville

(2024-01)

Progressed from Sales Consultant to Assistant Manager and subsequently Club Manager due to exceptional sales performance, leadership ability, and business results.

• Manage all aspects of daily club operations including sales, retention, staffing, customer experience, and facility presentation.
• Lead, coach, and develop staff to achieve sales and operational KPIs.
• Monitor membership growth, cancellations, retention rates, and overall business performance.
• Implement member engagement initiatives that improve retention and reduce cancellations.
• Conduct performance reviews, commission tracking, sales coaching, and staff development.
• Drive business growth through lead generation, sales conversion, and relationship management.
• Assisted prospective and existing members with membership enquiries, upgrades, account management, suspensions, and cancellations.
• Generated and converted leads through GymMaster, Zip Leads, and CRM systems.
• Built strong relationships with members and delivered tailored membership solutions.
• Maintained accurate records and ensured compliance with company procedures.
• Ranked Number 1 Sales Consultant company-wide.
• Achieved Champion 12 Award. (Awarded 3 times in 40 years)
• Maintained a 100% sales conversion rate across two consecutive months.
• Recorded 12+ membership sales in a single day.
• Set multiple company sales benchmarks while continuing to achieve personal sales targets in management roles.

Customer Service Representative - EE-FIT Insulation - Keysborough, Victoria

(2023-01 - 2024-12)

• Manage customer enquiries and account relationships across a broad client base.
• Coordinate communication between customers, suppliers, builders, installers, and warehouse teams.
• Process purchase orders, rebates, stock requirements, scheduling, and open orders.
• Utilize MYOB, Cisco, and Microsoft Office systems to support operational requirements.
• Assist with data analysis, reporting, and customer service initiatives.
• Developed strong long-term client relationships.
• Supported operational efficiency through effective communication and coordination.
• Maintained high levels of customer satisfaction and service delivery.

Event Coordinator - Arktic Australia - Dandenong, Victoria

(2022-01 - 2023-12)

• Coordinated and delivered events across Victoria.
• Managed ticket sales and customer engagement.
• Organized event logistics and equipment.
• Conducted client meetings and stakeholder communication.
• Supported social media and marketing campaigns.

Laborer - TC Carpentry Co - Mornington Peninsula

(2019-01 - 2022-12)

• Assisted in residential construction and demolition projects.
• Built prefabricated wall systems and fencing structures.
• Operated a range of construction tools and machinery.
• Maintained strong workplace safety standards.

Apprentice Cabinet Maker - Lakewood Kitchens - Mornington Peninsula

(2017-01 - 2019-12)

• Manufactured and assembled cabinetry and timber products.
• Cut, shaped, fitted, and finished timber components.
• Maintained high standards of craftsmanship and attention to detail.

VCE - Carrum Downs Secondary College (2017-12)

Certification - Sales Authority Club Certification - Sales Authority Club