Peter White

Highly accomplished Sales Director with over 8 years of experience in sales leadership and strategic planning within the automotive sector. Proven ability to lead, motivate, and develop sales teams, consistently exceeding targets and driving significant revenue growth. Expertise in contract negotiation, market analysis, performance management, and customer relationship management.

Adept at implementing innovative sales strategies and digital transformations to maximise profitability and market share. Seeking to leverage extensive leadership experience to drive exceptional results and contribute to a thriving dealership environment.

Sales Director - Leasing Options - Walkden

(2022-05)

• Orchestrated regular sales meetings to review targets, strategies, and team performance, fostering continuous improvement.
• Interpreted market trends and competitor activities to inform and adjust sales strategies proactively.
• Negotiated contracts and agreements with clients, optimising terms to maximise sales profitability while ensuring mutual benefit.
• Devised innovative marketing campaigns that drove substantial sales growth.
• Formulated and executed strategic sales plans to penetrate new markets and achieve ambitious revenue targets.
• Cultivated strong supplier partnerships, negotiating favourable terms and securing exclusive product offerings.
• Interrogated sales performance data to identify trends, track progress against targets, and devise improvement strategies.
• Designed and implemented comprehensive training programmes for sales teams, enhancing skills and boosting overall performance.
• Established customer feedback mechanisms to gather insights and guide service enhancement initiatives.
• Attained and surpassed sales targets consistently, contributing significantly to the company's growth and profitability.
• Engaged customers to arrange appointments, monitor satisfaction levels, and upsell additional offerings.
• Augmented profits through effective supervision of the entire sales department.
• Maintained up-to-date knowledge of pricing, products, and services to leverage competitive advantages and retain market share.
• Oversaw the development of sales forecasting models, providing accurate predictions for business planning.
• Recruited, trained, and managed performance of staff to handle high workloads and ambitious targets.
• Supervised the administrative team, enabling front-line sales professionals to achieve quotas.
• Conducted performance evaluations for sales personnel, identifying areas for development and career progression.
• Maintained detailed records of sales activities and analysed trends to identify underserved areas and opportunities for improvement.
• Spearheaded the digital transformation of sales channels, embracing e-commerce to reach wider audiences and increase sales.
• Led the sales department by clarifying sales manager and team priorities, targets, and responsibilities.
• Reviewed sales performance, analysing revenue pipeline activity, conversion rates, and forecasting.
• Guided the sales manager with direction on team management, account allocation, and coaching.
• Chaired regular management meetings reviewing departmental performance and resolving operational issues.
• Coordinated marketing, operations, finance, customer service, and product teams for sales strategy alignment.
• Developed and implemented sales strategies supporting revenue growth, profitability, and market expansion.
• Monitored the sales pipeline and CRM, validating opportunity, customer, forecast, and activity details daily.
• Attended key meetings to support major customer relationships and address needs.
• Resolved escalated concerns by coordinating follow-ups with internal stakeholders.
• Negotiated commercial terms to facilitate the closure of high-value deals with customers.
• Coached managers and sales employees through regular feedback, clear expectations, and identification of training needs.
• Identified new business opportunities by monitoring customer, competitor, market, and industry trends.
• Reported sales performance and forecast outcomes, identifying risks and opportunities for leadership review.
• Oversaw recruitment and development by selecting, onboarding, and training effective sales staff.
• Managed sales budgets and resources to align expenditure with strategic priorities.
• Improved business processes by removing interdepartmental barriers and streamlining workflows and handoffs.
• Maintained business accountability by following up with managers on agreed actions.

Sales Manager - RRG Group - Denton

(2016-01 - 2022-05)

• Directed the sales team by setting daily priorities, allocating leads, and assigning targets.
• Conducted daily sales meetings to review performance, opportunities, appointments, and priorities.
• Monitored sales activity, tracking calls, quotations, appointments, orders, and conversion rates.
• Managed the sales pipeline with accurate opportunity recording and timely follow-up actions.
• Coached salespeople through one-to-one meetings to discuss performance and outline next steps.
• Reviewed calls to identify issues, then shared actionable feedback promptly.
• Delivered sales training sessions and followed up with constructive coaching notes.
• Tracked individual and team targets, identifying performance gaps and implementing corrective actions.
• Reported results and forecasts for major opportunities, risks, staffing concerns, and support needs to the Sales Director.
• Implemented sales director strategy by converting business objectives into actionable team tasks.
• Supported sales opportunities by attending customer meetings, preparing proposals, and handling negotiations.
• Maintained high customer-service standards by resolving complaints and escalated issues promptly.
• Collaborated across marketing, operations, finance, and customer service departments for smooth order delivery.
• Validated CRM accuracy by checking customer records, sales activities, quotations, and close dates.
• Reviewed quotations and pricing to confirm commercial accuracy before proposal issuance.
• Managed team attendance tracking and addressed punctuality, workload, behaviour, and performance concerns.
• Supported recruitment and onboarding processes, selecting and integrating new sales employees.
• Maintained market awareness by monitoring customer needs, competitor activity, and pricing changes.
• Promoted accountability by following up on agreed actions and delivery commitments.

Assistant Sales Manager - RRG Group - Bolton

(2014-01 - 2016-01)

• Assisted the Sales Manager with day-to-day supervision, organisation, and sales team performance.
• Handled daily duties across assigned tasks, workflows, and operational requirements.
• Supported the Sales Manager in executing sales director strategy and tracking targets daily.
• Supervised sales team operations and provided leadership during the Sales Manager's absence.
• Chaired daily sales meetings or briefings, communicating targets, priorities, and promotions.
• Allocated leads and enquiries fairly, prioritising prompt customer responses and handling.
• Monitored daily sales activity: calls, appointments, quotations, demonstrations, orders, and conversion rates.
• Reviewed the sales pipeline, validating opportunity stages, and tracking follow-up timelines consistently within the agreed window.
• Maintained CRM accuracy by verifying customer details, communications, quotations, and expected closing dates.
• Coached team members using practical guidance and clear product knowledge checks.
• Supported sales efforts by answering product questions and advising on suitable options.
• Provided constructive feedback to improve performance and strengthen sales support.
• Assisted individual performance management by flagging concerns and identifying improvement opportunities.
• Supported customer negotiations by preparing quotations and presentations for sales cycles.
• Handled customer concerns and complaints, resolving issues promptly or documenting escalation steps.
• Verified sales documentation, ensuring accuracy in orders, contracts, finance details, and paperwork.
• Coordinated with operations, finance, marketing, administration, and customer service for order fulfilment support.
• Monitored stock product availability and delivery requirements, flagging potential customer and sales risks.
• Prepared daily sales updates and reports covering forecasts, opportunities, issues, and performance.
• Assisted with staff rota management and workload planning for reliable coverage during busy periods.
• Supported recruitment and onboarding processes, including interviews, induction training, and mentoring new sales employees.
• Maintained professional standards while guiding team adherence to company policies and controls.
• Identified new business opportunities, summarising competitor and market insights for management.
• Followed up on agreed actions to support salesperson completion of commitments.

Sales Executive - RRG Group - Salford

(2011-04 - 2014-01)

• Contacted new and existing customers via phone, email, online enquiries, and appointments.
• Responded promptly to sales leads, recording enquiries and tracking agreed follow-ups.
• Understood customer requirements by asking relevant questions and capturing key needs.
• Presented and demonstrated products, clearly explaining features, benefits, pricing, and options.
• Prepared accurate quotations and proposals following company pricing and approval procedures.
• Followed up on quotations and enquiries to address questions and resolve objections.
• Negotiated and closed sales aligned with authorised pricing, discount, and finance guidelines.
• Achieved sales volume, revenue, profit, conversion rates, and appointment targets against agreed measures.
• Maintained an accurate sales pipeline, updating closing dates, values, and next actions.
• Updated the CRM after each meaningful customer interaction, including calls, emails, and meetings.
• Built long-term customer relationships through consistent follow-ups, support, and service delivery.
• Prospects for new business using outbound calls, networking, referrals, databases, and market research.
• Completed sales documentation accurately, including order forms, contracts, and handover information.
• Coordinated with administration, finance, operations, and customer service on order accuracy.
• Updated customers on order progress, expected delivery dates, and any changes.
• Resolved routine customer concerns professionally, providing clear guidance and accurate updates.
• Maintained product and industry knowledge through training, update reviews, and competitor monitoring.
• Participated in daily sales meetings, reporting pipeline progress and appointments.
• Adhered to company policies and procedures for pricing control, data protection, and service standards.
• Maintained a professional working environment, supporting colleagues and representing RRG positively.

British Armed Forces Soldier - British Army - Surrey

(2001-01 - 2011-04)

• Supported defence, security, peacekeeping, and humanitarian operations through disciplined service.
• Completed general responsibilities across assigned duties and daily operational needs.
• Undertook military training and sustained required fitness levels for operational readiness.
• Followed lawful orders, military procedures, security requirements, and the chain of command.
• Performed operational duties across the UK and overseas missions encompassing defence and peacekeeping.
• Operated and maintained specialist equipment, vehicles, weapons, or communication systems.
• Worked effectively within team settings during challenging, high-pressure, and rapidly changing environments.
• Maintained discipline, conduct standards, punctuality, and professional personal presentation requirements.
• Protected sensitive information by consistently following security and confidentiality procedures.
• Completed exercises, inspections, and briefings to support daily readiness planning.
• Delivered training programmes using lesson plans, guidance notes, and practical drills.
• Produced operational planning documents and updated task schedules for active operations.
• Assessed workplace risks, consistently following health, safety, and emergency procedures.
• Supported and mentored colleagues, strengthening morale, welfare, and day-to-day performance.
• Maintained accurate records and completed reports for consistent documentation.
• Communicated through the appropriate command structure to support clear handovers.
• Submitted completed reports promptly to maintain up-to-date records.
• Demonstrated leadership during resilience initiatives while maintaining sound judgement on assigned tasks.
• Remained prepared for irregular hours, extended time away from home, and short-notice deployment.
• Represented the armed forces professionally, consistently upholding standards, values, and reputation.

GCSEs - Mount ST Josephs