Greg Pounds

Healthcare business development and relationship leader with more than 10 years in CQC-regulated health and social care and 30 years across commercial growth, sales leadership and operational delivery. Proven in building trusted relationships with Local Authority commissioners, NHS and ICB stakeholders, CHC and funding teams, case managers, brokerage, discharge teams and specialist referrers. Professionally committed to Home First, care at home and supported living wherever safe and appropriate: enabling people to retain independence, identity and community connection rather than defaulting to institutional care.

Combines this values-led approach with disciplined pipeline ownership, commercial judgement and end-to-end mobilisation.

· Increased admissions by 25% and helped PJ Care reach its highest recorded occupancy of 97.7% through new commissioner and referrer relationships, stronger service education and faster referral-to-admission processes.

· Delivered commissioned appraisal work for Bedfordshire Hospitals NHS Foundation Trust covering Home First, P0-P3 and P2/D2A pathways, front-door avoidance, discharge delays, community capacity and alternatives to unnecessary bed-based care.

· Built and positioned a specialist neurological and complex care business at Ethos Care Group from concept through mobilisation, including service design, commissioner messaging, purpose-built environments, assistive technology, financial modelling and operating readiness.

· Managed full referral and placement journeys: qualification, assessment coordination, funding and fee discussions, stakeholder communication, conversion, mobilisation and occupancy planning.

· Advised health and social supported living care provider on commissioner-led growth routes, supported by market mapping and CRM pipeline development.