Gül Woolmer

With over ten years in Media and Advertising, I specialise in crafting impactful brand partnerships campaigns through influential content in Branded Entertainment. My experience spans top-tier agencies in EMEA includes strategic campaign planning, account management, client leadership and project execution. I have a proven track record in conceptualising and leading innovative branded content partnerships campaigns from ideation to reporting, achieving a 35% growth in commercial project revenue. I've unlocked new revenue streams and actively contributed to producing over 300 hours of local TV content, generating £450K+ in revenue, and earning over 45 media awards. As a founding partner at Strategia, I honed my entrepreneurial and creative strategy skills.

Upon relocating to the UK, I have managed high-value B2B and B2C projects at EssenceMediacom and Havas People, with budgets ranging from £100K to £2M+.

I thrive in environments where creativity and strategic thinking intersect, simplifying complex processes and driving meaningful change.

PROFILE

With over ten years in Media and Advertising, I specialise in crafting impactful brand partnerships campaigns through influential content in Branded Entertainment. My experience spans top-tier agencies in EMEA includes strategic campaign planning, account management, client leadership and project execution. I have a proven track record in conceptualising and leading innovative branded content partnerships campaigns from ideation to reporting, achieving a 35% growth in commercial project revenue. I've unlocked new revenue streams and actively contributed to producing over 300 hours of local TV content, generating £450K+ in revenue, and earning over 45 media awards. As a founding partner at Strategia, I honed my entrepreneurial and creative strategy skills.

Upon relocating to the UK, I have managed high-value B2B and B2C projects at EssenceMediacom and Havas People, with budgets ranging from £100K to £2M+.

I thrive in environments where creativity and strategic thinking intersect, simplifying complex processes and driving meaningful change.

SKILLSET

Strategic Brand Campaign Development: Expert in crafting and executing brand campaigns that drive revenue and foster collaborations. Strategic, Creative thinker, Growth-oriented.

Project Management: Skilled in overseeing projects from ideation to completion, managing cross-functional teams to ensure timely delivery and optimised workflows. Detail-oriented, Highly Organised, Collaborative.

Stakeholder Engagement: Driven in building and maintaining strong relationships with clients, media partners, and agencies. Skilled in managing client expectations, ensuring legal and compliance adherence and facilitating collaborative efforts to drive sustainable and impactful solutions. Outgoing, Influential, Conscious.

B.A in Economics

Gained a thorough understanding of economic theory, reasoning and analysis.

Developed the logical reasoning skills to formulate and articulate effective arguments and critically evaluate problems.

Course Sequence taken

• Microeconomics. Macroeconomics. Monetary Economics
• Principles of Accounting. Statistics. Applied Econometrics. Principles of Corporate Finance
• Environmental Policy. Economic Development. Sociology. Social and Public Policy. Principles of Law